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Fair Use: The Perfect Gift and the Perfect Storm, Legally Speaking

December 20, 2007 by Kami Huyse

  I hate shopping for Christmas. You might ask, "What does this have to do with fair use law?" - patience grasshopper, I am getting there. So when I hear someone that I know say or write, "I would really love X, my ears tend to perk up." A friend of mine blogged that he liked a particular photo by Thomas Hawk of the sunset over San Francisco and pined that he would love to have it on a black T-shirt. How easy read more...

Filed Under: Online Ethics, Social Networking Guidelines Tagged With: Legal

PRSA Presents Code of Ethics Workshop to FEMA External Affairs Team

December 10, 2007 by Kami Huyse

  Last week, a team of professionals (volunteers) from the Public Relations Society of America conducted a workshop for the Federal Emergency Management Agency external affairs and management staff at its Washington, D.C.-based headquarters.  The workshop was also broadcast to FEMA's 10 regional offices. FEMA accepted the invitation by PRSA to conduct the workshop within weeks of the agency's widely criticized fake news conference during the California wildfires in read more...

Filed Under: Online Ethics

Astroturfing and the American Way: A Code of Ethics for the Choir to Live By

November 29, 2007 by Kami Huyse

  Is unethical behavior just a part of the human condition?

  • A Techcrunch contributing author outlines the secrets of manipulating online videos to push them to become viral, with one technique using employees to have fake arguments in YouTube comment streams
  • A move by the Target Rounders program in Facebook to minimize the growth of the Rounders brand over the Target brand, read more...

Filed Under: Crisis Communication, Online Ethics Tagged With: social media

Ethics Run Amok: Journalists and Public Relations Pros Can’t Name Ethics

October 22, 2007 by Kami Huyse

  An interesting informal survey of 100 journalists and PR practitioners, most in the SF Bay Area, was conducted Lou of The State of the Media, showed that the ethical landscape of both professions is problematic. According to Lou, out of the 25 percent of people that responded only one journalist said they followed the Ethics Code of the Society of Professional Journalists, one cites the Association of Business Publication Editors, one read more...

Filed Under: Industry Trends, Online Ethics

Jimmy Wales Gives Advice to Companies Who Feel Their Wikipedia Entry is Biased

October 18, 2007 by Kami Huyse

                      Andrea Weckerle, a good friend of mine who works with Mike Manuel and now Josh Hallett at Voce Communications in San Francisco, interviewed Wikipedia founder Jimmy Wales for the read more...

Filed Under: Online Ethics, Social Networks Tagged With: Wikipedia

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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