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Three PR Blogs in Technorati 100 Faves

February 28, 2006 by Kami Huyse

In a post last week, I predicted that Technorati’s new favorites list would morph into a list of the 50 most favored blogs. Here is that list, but they give us 50 more for a total of 100. The new favorites feature and It is all explained in the Technorati blog.

Here are the PR blogs that appear on the list and their rank (if I missed anyone, let me know, as I am sure you will):

  • Rank 1: Steve Rubel (117 people)
  • Rank 64: read more...

Filed Under: Featured

Junk Press Releases, What is News?

February 28, 2006 by Kami Huyse

David Meerman Scott of Web Ink Now wrote an article for Marketingprofs.com called the “New Rules of PR,” which is actually a list of “rules” for writing press releases.

While there are a number of good tips in the article, I take exception with this one:

Don't just send press releases when "big news" is happening; find good reasons to send them all the time.
While I think it is good to get your information out there, I think advice like this breeds what I will call “junk” releases. Here is read more...

Filed Under: Featured

Glaxo Fields 8,000 Strong Speaker’s Bureau

February 27, 2006 by Kami Huyse

Robert French, instructor of public relations and multimedia at Auburn University in Alabama, posted a good overview of GlaxoSmithKline's decision to “deputize” its 8,000 sales representatives as “public relations ambassadors” to counteract the negative perceptions of the pharmaceutical industry.

There is also a comprehensive article in the February 2006 issue of Medical Marketing and Media magazine the intitiative, which was piloted in Missouri last read more...

Filed Under: Featured

What Ever Happened to the Flash Mob?

February 24, 2006 by Kami Huyse


PF_2054
Originally uploaded by m_duckworth. Yesterday, Gawker pointed to an interesting article by Bill Wasik, senior editor of Harper’s, who invented the flash mob by his account on May 27, 2003 as a social experiment.

Wasik writes in the March issue of Harper’s:

read more...

Filed Under: Featured

Blogging Formulas Give Some “Ick Chills”

February 23, 2006 by Kami Huyse

Updated from: David Parmet Says I Give Him “Ick Chills.”

David said he wasn't talking to me about this one; however, I love the phrase "ick chills'" so I have to keep it, and likely he IS talking about my post since it led one blogger to sandwich me between Steve Rubel and Devon Reams, telling us to, GET OVER YOURSELF.

I admit that I can be a little bit of a nerd about self-improvement exercises. However, it read more...

Filed Under: Featured

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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