So much talk has occurred around the meme (or idea) of the press release is dead that whenever it comes up again, everyone writes a reactionary response about their entrenched opinion and goes on with their life, only to have another boxing round again in about two to three months. I admit, I have done it myself and it is the third most popular post on this site.

I think that everyone agrees on the following points:
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In a post last week, I predicted that Technorati’s new favorites list would morph into a list of the 50 most favored blogs. Here is that list, but they give us 50 more for a total of 100. The new favorites feature and It is all explained in the Technorati blog.

Here are the PR blogs that appear on the list and their rank (if I missed anyone, let me know, as I am sure you will):

• Rank 1: Steve Rubel (117 people)
• Rank 64: read more...

David Meerman Scott of Web Ink Now wrote an article for Marketingprofs.com called the “New Rules of PR,” which is actually a list of “rules” for writing press releases.

While there are a number of good tips in the article, I take exception with this one:

Don't just send press releases when "big news" is happening; find good reasons to send them all the time.
While I think it is good to get your information out there, I think advice like this breeds what I will call “junk” releases. Here is read more...

Robert French, instructor of public relations and multimedia at Auburn University in Alabama, posted a good overview of GlaxoSmithKline's decision to “deputize” its 8,000 sales representatives as “public relations ambassadors” to counteract the negative perceptions of the pharmaceutical industry.

There is also a comprehensive article in the February 2006 issue of Medical Marketing and Media magazine the intitiative, which was piloted in Missouri last read more...