This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...
Fun Friday: ABC Calls for Viewers to Participate in Three Words
ABC News is using its cool iCaught interface to capture three-word messages from its viewers. They will share the best submissions on Good Morning America this Saturday. The last time they did this was on August 28th. I am not sure when they added this one, but it is inspirational. My Three Words? Make a Difference (here's how) What are your three words this read more...
Ethics Run Amok: Journalists and Public Relations Pros Can’t Name Ethics
An interesting informal survey of 100 journalists and PR practitioners, most in the SF Bay Area, was conducted Lou of The State of the Media, showed that the ethical landscape of both professions is problematic. According to Lou, out of the 25 percent of people that responded only one journalist said they followed the Ethics Code of the Society of Professional Journalists, one cites the Association of Business Publication Editors, one read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Inside Candidate Media Training – Fake Candidate Coached by Handlers
The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...
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