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Akon’s Song a PR Move? Blame it on Me

August 8, 2007 by Kami Huyse

  In the world of crisis communication, we tell our clients to be sincere in their apologies and to get out in front to tell our side of the story. It seems that hip-hop artist Akon has taken part of that advice in his new song,  "Sorry, Blame It on Me." It's a catchy tune, and includes an apology to his "girl," his mother mother and his fans. Earlier this year Akon engaged in a lewd act onstage with a 15-year-old girl, causing read more...

Filed Under: Crisis Communication, Industry Trends

MyRaganTV.com Introduces YouTube for Communicators

August 7, 2007 by Kami Huyse

Like many other communicators, I signed up for an account at MyRagan when it launched.  It is an interesting site, the "Facebook" for communicators.  They have some great content on the site and it serves as a good place for people that may be a bit uncomfortable with MySpace or Facebook to experiment in the medium with like-minded communicators.  Now, Regan Communication site has also launched a companion  site called MyRaganTV.  I had the opportunity to talk with Mark Ragan about this new property a few months ago, and it should serve as a great professional read more...

Filed Under: Cool Tools, Industry Trends Tagged With: social media

PR Measurement: Much More Than Just Popularity or Relative Influence

August 2, 2007 by Kami Huyse

  Flemming Madison, of Onalytica, has come out with a list of PR blogs by their "relative influence" around the terms "PR" and "Blog." Flemming posits that those that make the list are influential based on these words and the relative weight of those that link to them or propagate their ideas. It is an interesting concept and as Flemming points out in his first post on the subject citation analysis has long been used by the academic field read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Public Relations

MyDeathSpace: Voyeurism Meets Social Media

July 30, 2007 by Kami Huyse

  People are using social networking sites to connect with others in a number of ways, but I thought this was WAY over the top. MyDeathSpace.com is an archival site, containing news articles, online obituaries, and other publicly available information. MyDeathSpace.com is a map-based site that connects you to the MySpace profiles of the deceased.  It includes the story about each person and the circumstances of their death. My take: just because you read more...

Filed Under: Industry Trends Tagged With: social media

Newspapers Will Include Web Circulation to Lure Advertisers

July 18, 2007 by Kami Huyse

In a move that proves that media will adapt rather than die out,  The Audit Bureau of Circulations (ABC), which is considered the gold standard for advertisers, announced yesterday that they will provide online audience figures in publisher's statements. They will measure unique visitors from Nielsen/Netratings, comScore Media Metrix and analytics tools that will be installed on the server.  These numbers will be reported to advertisers. The initiative is slated to start on November 5, read more...

Filed Under: Industry Trends Tagged With: Advertising

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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