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Newspapers Adapt: Video from the Newsroom Goes Viral

June 27, 2007 by Kami Huyse

If you haven't been sleeping under a rock, you will know that the Apple iPhone goes onto the market this Friday.  I haven't written about it because it is perhaps the most overblown product launch in the history of mankind. However, it has brought out an interesting phenomenon.  Last week, theNew York Times announced (via Beet TV) that it would share embed of its video clips with the public via YouTube by the fall. Also last week the Washington Post announced that it would read more...

Filed Under: Industry Trends Tagged With: Video, YouTube

Day of Radio Silence – Webcasters protest royalty rate hikes

June 26, 2007 by Kami Huyse

  If you listen to live streaming Internet radio, you might not be able to do it today. In protest to a new ruling that will raise royalty rates for webcasters on July 15, retroactive to Jan 1, 2006, some Internet radio stations are participating in a Day of Silence.  Some of the more noteable are Shoutcast, Yahoo Music and Live365.com. The rates will shift from a percent-of-revenue model to a flat fee read more...

Filed Under: Industry Trends, SocIal Media Tactics

Shifting With Our Stakeholders: Cell Phones Are “the” Go-to Gadget

June 18, 2007 by Kami Huyse

According to a Forrester research report cited in a New York Times article television is losing its luster, while cellphones and computers are gaining.     However, nothing says that television delivered on a cell phone will be any more compelling. Maybe it is just me, but that seems even less appealing than sitting in front of the tube all night. Then again, I am in Generation X, and as you can see by read more...

Filed Under: Industry Trends

Recommended: Journalists Start Podcast About Tech PR

June 14, 2007 by Kami Huyse

I am a fan of David Strom's Web Informant blog.  David is a tech journalist and author, and I had the pleasure of meeting him at the New Comm Forum earlier this year. Today, in a poignant post about Network Computing (a magazine he started in 1990) folding into InformationWeek.com site, he revealed that he and Paul Gillin started a read more...

Filed Under: Industry Trends Tagged With: Podcast

PR Brainstorm: Akami’s Give-it-Away Strategy

June 13, 2007 by Kami Huyse

When we brainstorm ideas to pitch to the media with clients, one of the obvious things that comes up is, "What data or information do you have that no one else does." Akami, which is a company that has thousands of specially-equipped servers, handles 20% of the world's Internet traffic, making it somewhat unique.  According to Lost Remote, the company has launched a new section of their site that tracks real-time read more...

Filed Under: Industry Trends, Strategy

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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