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BlogHer Study Shows the Continued Slide of Twitter Influence, Facebook Makes Gains

April 14, 2011 by Kami Huyse

  All of the talk around Klout Twitter influence is missing the point.   When Twitter was in its infancy in 2006/7, it was a heady platform. One could ask questions and get answers in record time. Don’t know what kind of laptop is best? Ask “Twitter” or your friends on Twitter, anyway.   Today, if you ask a question, it is likely to get ReTweeted, but less likely to get answered. It has increasingly become a broadcast channel vs. a relational one. A Pew study late last year underscored this problem. It showed that just under 1/2 read more...

Filed Under: Industry Trends, Social Networks

Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It

December 3, 2010 by Kami Huyse

    There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...

Filed Under: Cool Tools, Social Networks, Zoetica Business

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

August 2, 2010 by Kami Huyse

  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Filed Under: Personal, Social Networks Tagged With: Humor, Social Media

Google Update: How to Find Old Conversations from Twitter

July 7, 2010 by Kami Huyse

Someone pinged me today asking about how to find an old hashtag conversation on Twitter. Awhile back I would have had to say they were out of luck. But thanks to a deal with Google that was penned earlier this year, older tweets can be found. I found it wasn’t really all that intuitive to use the new Updates Search feature but it does provide hope for the data miner and procrastinator alike.   According to Google, they have Tweets back to February 11, 2010, and this simple search for my Twitter name shows read more...

Filed Under: How To, Social Networks

How to Use Twitter’s Embeddable Tweets Feature on Your Blog, Step-By-Step

May 4, 2010 by Kami Huyse

  There was lots of talk today about Twitter's entry into the Android market with its own app. However, another interesting announcement was a tool to allow you to embed a tweet. Here is an example of a tweet about this new development that I made earlier today:   Twitter's embeddable tweets feature should give it some branding and Google juice http://bit.ly/bqPI14read more...

Filed Under: Cool Tools, How To, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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