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Legally Speaking: What You Need to Know About Social Media Law

September 7, 2017 by Andrew Cokenour

Social Media Law, Legal

Social media law is a largely new frontier and is often unclear or difficult to understand. Trademarks, patents, and copyrights are all topics which can affect social media law, so it is important to know how these topics can affect you and your social media channels. Social Media Law: What You Need to Know At our Social Media Breakfast Houston, We brought in Travis Crabtree, a former journalist who has been practicing law with Gray Reed & McGraw for 16 years, to read more...

Filed Under: Featured, Online Ethics, Social Networking Guidelines Tagged With: Legal, SMBHOU, social media

How to Build a Relevant Instagram Following

August 18, 2017 by Andrew Cokenour

SMBHOU

Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering  business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagram expert at the Social Media Breakfast of Houston  to discuss how to build a relevant following on the platform, regardless of whether you represent a brand or  as an individual.  Not only does Jillian read more...

Filed Under: #SMBHOU Tagged With: SMBHOU, social media, Social Media ROI

How the rise of “fake news” will impact politics and business

March 8, 2017 by Andrew Cokenour

Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide for political purposes, or can be created in order to make a monetary gain based on click advertisements.   Already feeling overwhelmed by #fakenews and social media in 2017? @JulieMarieIrvin & Christen will be read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: SMBHOU, social media

Captivating Generation Z in Their Native Environment

February 7, 2017 by Traci Shannon

Generation Z, millenials, SMBHOU

The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. They have grown up online and are already sharing their views on multiple platforms. The next five to 10 years will see this generation entering the fray for online attention. So how do you capture their attention read more...

Filed Under: #SMBHOU, Featured Tagged With: generation Z, SMBHOU, social media

Super Bowl LI – Social Media and the Big Game in Houston

January 19, 2017 by Traci Shannon

#SMBHOU, #biggame, big game

In case you haven't heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI . This is not just an exciting opportunity for the city of Houston to put its best forward, it's a "super" opportunity to use social media to promote your brand. The #BigGame is coming and #TeamHouston is ready At the October Social Media Breakfast Houston meeting, local social media reps, A.J. from Visit Houston, Tess from The City with No read more...

Filed Under: #SMBHOU, Featured Tagged With: SMBHOU

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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