While the rest of the world is fascinated by shortening their links through services such at bit.ly, and Hootsuite (ow.ly), among others. Advertisers are making their links longer so they can determine which online marketing campaigns are producing traffic on their website. It is called “link tagging,” and if you have used Google AdWords, you may already be familiar with the insights they offer through the free read more...
Commonsense Social Media Measurement Part 4: A’s of Social Media Measurement: Attention, Attitude, Action
When it comes to social media measurement, one of the hardest things for most organizations to determine is where to put their limited resources and focus. All measurable objectives for online media should be consolidated to a dashboard that is frequently updated and can show where online efforts stand at a glance. You can use free ones like the new Glert’s, currently in Beta, which puts free Google Alerts into a dashboard; or you can use paid services like the read more...
Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It
There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...
Three Things I Have Learned from Julie Pippert, Zoetica’s New Director of Accounts
Two years ago I was at a Kirtsy party at SxSW when I met Julie Pippert for the first time. We hit it off immediately. With both of us living in Houston and our similar interests as Moms, bloggers and consultants, we made an instant connection that would only grow with time. Last year, when I co-founded Zoetica with partners Beth Kanter and Geoff Livingston, Julie quickly read more...
While You Were Building Your iPhone App… Why Communicators Need to Embrace Mobile, Not Platforms
The mobile market is probably one of the fastest growing (and changing) areas of online social communication today. Yesterday, I listened in on ComScore’s State of the Internet in the US, Q3, and the mobile story continues to evolve. According to the report, the number of people using their phones just to make phone calls has declined by 15% over last July and 70% say they use their phone for read more...
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