Zoetica Media

A Simple #BlueKey Can Change the Lives of Thousands

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    There is something powerful about using simple communication to make big changes in the world. That was what was intriguing when Shonali Burke, a social change advocate and veteran communicator, posed a powerful idea.   Change the world for $5.   It doesn’t sound like much, but sometimes that little bit is all it takes to change a life read more...

Steps for Building a Social Media Plan: Aim for the GOAL POST

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    Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan.   Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...

BlogHer Study Shows the Continued Slide of Twitter Influence, Facebook Makes Gains

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  All of the talk around Klout Twitter influence is missing the point.   When Twitter was in its infancy in 2006/7, it was a heady platform. One could ask questions and get answers in record time. Don’t know what kind of laptop is best? Ask “Twitter” or your friends on Twitter, anyway.   Today, if you ask a question, it is likely to get ReTweeted, but less likely to get answered. It has increasingly become a broadcast channel vs. a relational one. A Pew study late last year underscored this problem. It showed that just under 1/2 read more...

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