I might know who started the @BronxZoosCobra Twitter account. The Story Like everyone else I have been watching the Twitter account of @BronxZoosCobra with interest. As a person who does a lot of campaigns and work in social media and PR, these character accounts are always interesting to watch rise and fall. And like you, I have wondered, "Who is running the @BronxZoosCobra account?" I think I am pretty read more...
Why the Quest for Social Media ROI Will Never Die! And Why It Shouldn’t
No one wants to waste their time. Also, people are very interested in how to start calculating ROI. I checked with the Google Adwords Keyword tool and found that nearly 78K people search for some variation of “measuring ROI of read more...
Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement
Over the past year one of the most persistent questions asked by clients and in the online space is: “How do I measure social media?” Several people like Katie Paine and Olivier Blanchard, whom I respect have books coming out on the subject soon. IN fact, Katie Paine’s is available today and Olivier’s is read more...
The Authenticity of Doing Good: How Sticky Campaigns are Born and Propagate
Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts. As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...
A Delicious Demise: A Look at Social Bookmarking Tools for Sharing and Keeping Your Data
Social bookmarking isn’t the most sexy of topics, it is just one of those things that, for those who do it, underlies their online experience. Slowly but surely, these bookmarks become a crutch, or as I like to kid, your online brain:
- Need to find a way to measure the effectiveness of Facebook? There is a collection of bookmarks for that.
- What about the best Twitter tools. There is one for that, too!
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