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Measuring Social Media: Setting Relational Objectives

November 5, 2007 by Kami Huyse

We need to know if we are making a difference, or just making a fool of ourselves." I am participating in daylong seminar at DELL on Tuesday (almost today) about social media with Shel Israel, Chris Heuer, Connie Reece and the Dell team, including RichardatDell, Caroline Dietz and Lionel Menchaca. My part of the workshop covers read more...

Filed Under: Measurement, Zoetica Talks DNA

The New Public Relations? Communication Overtones Turns Two

November 4, 2007 by Kami Huyse

This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...

Filed Under: Industry Trends Tagged With: Public Relations, social media

Dissecting the Media Snackers Meme with Radian6 Measurement Tool

November 2, 2007 by Kami Huyse

As meme's go, the Media Snackers meme started by Jeremiah Owyang, based on a video produced by a Website called the Media Snackers Report, is a pretty smart and timely commentary on how people consume information today. The idea was also featured in a March 2007 issue of Wired Magazine. I thought it would be fun to apply a little measurement to the meme, especially since I am test driving a cool little read more...

Filed Under: Measurement

Communication in a Crucible: Imagination vs. Image Control During California Fires

November 1, 2007 by Kami Huyse

  Early this week, I got a call from the Daily Dog asking me to comment on the communication efforts surrounding the recent wildfires in California. Today, my op-ed was published in the Barks and Bites section of the Daily Dog. My thesis: There read more...

Filed Under: Crisis Communication, Zoetica Talks DNA

5 Media Snacks Served up ala Carte at Communication Overtones

October 29, 2007 by Kami Huyse

Jerimiah Owyang started a meme, asking us if we respect media snackers, or people looking for a quick hit of information and entertainment before they move on? Geoff Livingston tagged me, and so here are a few ways I respect those of you that like to snack a little and can't be bothered with my usual long-winded thought pieces. 5 Media Snacks read more...

Filed Under: Featured Tagged With: Humor, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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