Dell has a comprehensive strategy to reach out to content creators and the average Joe too. This mandate came down directly from Michael Dell. The Dell Social Media Team shared that they have an ongoing internal conversation about how to improve and move forward. I asked the team about the process they go through when a negative blog post or comment comes in. I the Dell team about Seth Godin's recent post, Spam: They Still Don't Get It. This post, which was put up only yesterday, is already making its rounds in DELL and while this hasn't been read more...
Measuring Social Media: Setting Relational Objectives
We need to know if we are making a difference, or just making a fool of ourselves." I am participating in daylong seminar at DELL on Tuesday (almost today) about social media with Shel Israel, Chris Heuer, Connie Reece and the Dell team, including RichardatDell, Caroline Dietz and Lionel Menchaca. My part of the workshop covers read more...
The New Public Relations? Communication Overtones Turns Two
This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...
Dissecting the Media Snackers Meme with Radian6 Measurement Tool
As meme's go, the Media Snackers meme started by Jeremiah Owyang, based on a video produced by a Website called the Media Snackers Report, is a pretty smart and timely commentary on how people consume information today. The idea was also featured in a March 2007 issue of Wired Magazine. I thought it would be fun to apply a little measurement to the meme, especially since I am test driving a cool little read more...
Communication in a Crucible: Imagination vs. Image Control During California Fires
Early this week, I got a call from the Daily Dog asking me to comment on the communication efforts surrounding the recent wildfires in California. Today, my op-ed was published in the Barks and Bites section of the Daily Dog. My thesis: There read more...
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