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Why Online Newsrooms Generally Suck

March 5, 2007 by Kami Huyse

reporter_grey_1 Originally uploaded by AWooD. For those of you that read my blog often, you will note that this is very strong language for me. But I use it because it is absolutely true. In my recent review of a little upstart company, MyMediaRoom, I drew the ire of Dee Rambeau, who offers a much more established product, the read more...

Filed Under: Featured

Cool Tools: A Free Media Room with Built-In Social Media Tools

March 2, 2007 by Kami Huyse

mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...

Filed Under: Featured

Case Study: SeaWorld Uses Video to Promote Its New Coaster

March 1, 2007 by Kami Huyse

I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...

Filed Under: Featured, Portfolio, SocIal Media Tactics

Top 10 Risks for Corporate Blogs

February 26, 2007 by Kami Huyse

Night at the Pulpit Rock Originally uploaded by Lapsklaus. and the likelihood that they would occur... I am starting a series of posts looking at the risks and benefits of corporate blogging. I am especially interested putting this into the context of Forrester Research’s latest report by Charlene Li, The ROI of Blogging, which has as one of its recommendations to incorporate a risk calculation in the ROI for blogs. But what are the biggest read more...

Filed Under: Crisis Communication

Fun Friday: 12 Flacks and a Journalist, The True Story

February 23, 2007 by Kami Huyse

Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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