I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need.
I put together a basic media room for My PR Pro as an example. I used a template, but with a paid account you can upload your own design, and Cavendo will help you to personalize it. The media room has RSS feeds, the ability to embed video and photos, a built-in blog, a newswire, widgets to bring much of this content to any webpage and many other features that make it a candidate for Todd Defren’s Social Media Newsroom concept.
More needs to be done, like the ability for the newsroom to directly play with other social media tools, like Flickr and Feedburner (so you could get stats). I haven’t been able to find any way to track stats on the site, though Jonathan may set me straight on that, or you may be able to embed the code to allow current packages, like Google Analytics, do the job.
My point is that Jonathan and his team understand the need for these tools and make it easy to add them into the site. They also understand the plight of a small company or non-profit on a budget. More importantly, the media room turns the content management completely over to the PR pro.
Cool Uses for MyMediaRoom:
- Large companies that want to put the power to update the media room in the hands of the PR professional instead of the IT department
- Local and regional politicians
- Non-profit organizations can affordably build an entire website
- Local companies that want to become more media friendly
- Start-up companies with limited funding
- A client service that can offered by small and independent agencies
- Graduating students could use it to build their portfolios and resume package (attention Owen)
The MyMediaRoom team also created Badged.net to allows you to add social networking sites to your media room or any other website.