It has been awhile since I visited Blogcatalog, but I got a notice from a Blogger Alan Weinkrantz, who is getting out the word, that the site has started a new political category. Just in time for the fall elections - imagine. So I went to check it out, and they have 50 category topics, including read more...
Social Media Providers Consolidate: Livingston is Bought by Social Media Group
Let me start by saying that Geoff Livingston is both a good friend and a client of mine. I have done a fair bit of work for Livingston Communications as a contractor over the last year. So it has been with some personal interest that I learned Geoff had signed a letter of intent for Livingston Communications to be acquired by the Social Media Group, which is headed by Maggie Fox and is headquartered in Dundas, Ontario, Canada. If read more...
Bulletin: The Finance Department Doesn’t Trust Marketing ROI Claims
And apparently, the marketing people don't entirely trust their own measures either. The research was carried out by Aegis Group's Marketing Management Analytics (MMA); Financial Executive, published by Financial Executives International, a trade association; and Ed See, former president of MMA and principal of Ed See Associates. According to an article in Advertising Age, the study found that "six in 10 financial executives believe their companies' marketing departments have read more...
Ethical Marketing: Big Pharma will Pocket the Swag But Lunch is Still on Them
I have always thought it interesting that pharmaceutical reps showed up at my doctor's office on an alarming basis with platters of food to go along with their drug samples. As a communications professional, I recognized that they were using these lunches to help doctors and their staff remember them, and hopefully their drug of choice. Funny that I never noticed the pens and the notepads, or at least they didn't seem to bother me all that much. But now it seems that in a bid to burnish their image, the Pharmaceutical Research and Manufacturers of America revamped its code of conduct to ban knickknacks with read more...
Online Privacy: Be Careful What You Search For and Fear Those Who ‘Protect’ You
If it wasn't bad enough that when I went into the field I had to explain to my dad what I did as a public relations professional, we now have the added problem of explaining to Congress the intricacies of online privacy issues. I have been following the action in the Senate this week as they held a hearing with big boys Google and Microsoft, along with Facebook and NebuAd - whose technologies were under scrutiny. Facebook was under the gun for Beacon, the Facebook technology that reported purchases that people made in their profile without read more...
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