And apparently, the marketing people don't entirely trust their own measures either. The research was carried out by Aegis Group's Marketing Management Analytics (MMA); Financial Executive, published by Financial Executives International, a trade association; and Ed See, former president of MMA and principal of Ed See Associates. According to an article in Advertising Age, the study found that "six in 10 financial executives believe their companies' marketing departments have read more...
Ethical Marketing: Big Pharma will Pocket the Swag But Lunch is Still on Them
I have always thought it interesting that pharmaceutical reps showed up at my doctor's office on an alarming basis with platters of food to go along with their drug samples. As a communications professional, I recognized that they were using these lunches to help doctors and their staff remember them, and hopefully their drug of choice. Funny that I never noticed the pens and the notepads, or at least they didn't seem to bother me all that much. But now it seems that in a bid to burnish their image, the Pharmaceutical Research and Manufacturers of America revamped its code of conduct to ban knickknacks with read more...
Online Privacy: Be Careful What You Search For and Fear Those Who ‘Protect’ You
If it wasn't bad enough that when I went into the field I had to explain to my dad what I did as a public relations professional, we now have the added problem of explaining to Congress the intricacies of online privacy issues. I have been following the action in the Senate this week as they held a hearing with big boys Google and Microsoft, along with Facebook and NebuAd - whose technologies were under scrutiny. Facebook was under the gun for Beacon, the Facebook technology that reported purchases that people made in their profile without read more...
Six Best Practices for the Fair Use of Video
A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...
Common Craft: LinkedIn Made Simple
For all of you out there that wonder how in the world LinkedIn can help you, this is a great video. It is especially pertinent for small business owners. But it can also be a leg up for those looking for a job or providing a service. It was produiced by Common Craft for LinkedIn and lays out the power of a network. via Marketing Nirvana read more...
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