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Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones

August 13, 2008 by Kami Huyse

  Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a referendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if read more...

Filed Under: Best Ranked Posts, Community Building

A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters

August 12, 2008 by Kami Huyse

Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Karen Russell Turns PR History On It’s Head: Could Roosevelt Be the Father of Corporate PR

August 11, 2008 by Kami Huyse

  Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...

Filed Under: Industry Trends Tagged With: Public Relations

Search Engine Optimization for Dummies

August 8, 2008 by Kami Huyse

Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day.  This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...

Filed Under: SocIal Media Tactics Tagged With: Social Media

SMART Women in Social Media Series: Maggie Fox, Social Media Group

August 7, 2008 by Kami Huyse

  Let me introduce you to Maggie Fox.  She is the CEO and founder of the Social Media Group and she is Canadian.  She is also the first person in my new SMART Women in Social Media series. "Why only women you ask?  There are so many smart men in social media." And you would be right.  If you look over at my blogroll you will find many of them enshrined there.  I love men and all that they contribute, but there are fewer female voices that make it to the topmost ranks of the new media community.  So, here is my attempt to share some of my favorites. Maggie Fox, CEO, Social Media Group read more...

Filed Under: Community Building, PowerWomen

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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