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The 3 Rs of Crisis Management

August 21, 2008 by Kami Huyse

I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management:

  • Research Response Recovery
Each stage is as important as the others and requires its own set of rules and approaches. read more...

Filed Under: Crisis Communication

Building Quality Relationships Online: Going Beyond Blogger Relations

August 20, 2008 by Kami Huyse

    As I have traveled around the country, no matter what topic I am speaking about, people always want to know, "How do I find and approach influential bloggers?" "Blogger relations" continues to be a very hot subject, even though many in the social media bubble are somewhat tired of it and all of the drama that continues to play around it. Many of my esteemed colleagues, who have proven track records of working with bloggers on behalf of clients, have done a great job of outlining read more...

Filed Under: Influencer Outreach

Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones

August 13, 2008 by Kami Huyse

  Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a referendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if read more...

Filed Under: Best Ranked Posts, Community Building

A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters

August 12, 2008 by Kami Huyse

Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Karen Russell Turns PR History On It’s Head: Could Roosevelt Be the Father of Corporate PR

August 11, 2008 by Kami Huyse

  Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...

Filed Under: Industry Trends Tagged With: Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore
  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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