Okay, so I admit, we here in the Houston area are pretty focused on power since many have been without it for nearly two weeks now. But it is also a fantastic metaphor for the point of connection between a company or organization and the people that they care about. When you get this connection right, sparks can happen and everyone wins. In my first post in the Beyond Blogger Relations series, I covered the importance of read more...
Roadblock: Asking for Your Help in Houston
If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water. Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...
Out of the Blue: A Chance to Serve and Learn
Just like today, seven years ago it was a blue and sunny day in Arlington, VA., just minutes from the Pentagon, where I lived at the time. I couldn't have imagined what would unfold that day. Today, I live in Houston, and just like that day seven years ago, a storm is brewing just out of sight. Of course, this time it is Hurricane Ike that is bearing down, and again, I have no idea what to expect over the next 48 hours. Except for one thing. I know that in the aftermath of the storm, the Red Cross will be there. I have shared my read more...
Six Game Changers: Why Content Will Once Again Be King in Search Engine Optimization
I am not an Search Engine Optimization expert; however, I know enough to understand that it is critical to brands. It is clear to me that the Google Homepage, which accounted for 59.2 percent of all searches done in the US in February 2008, has become the new homepage of a company. (Source: Search Engine Watch) My friend and SEO wiz Lee Odden has some great insight on how to make sure that your homepage reaches the front of that all read more...
Scaling Social Media Requires Community
The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
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