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Painting by Number: Bringing Blog Content to Life by Coloring the Canvas

October 1, 2008 by Kami Huyse

In a previous life I loved to paint with acrylics. I suspect that after the kids get a bit older I will get back to it. But today, while Geoff Livingston spoke to one of my clients, he brought up the analogy of painting in his presentation about bringing blog content to life. I took this and added a few of my own thoughts to release the creativity in blog content.

  • Think in broad brush strokes: Start with broad strokes and fill in the details later.
  • Add color to your read more...

Filed Under: SocIal Media Tactics

Creative Minds: How Can We Encourage Creativity in Public Relations?

September 25, 2008 by Kami Huyse

  I hadn't seen this video from TED 2006 about the death of creativity in the modern understanding of education.  I think that Sir Ken Robinson, a former professor and creativity expert, makes some salient points about how we squash creativity in our educational system. I still think it is critical that students learn how to express themselves clearly in writing, especially in this age of self publishing. However, I do agree that we have failed in understanding and read more...

Filed Under: SocIal Media Tactics Tagged With: Education, Public Relations

Beyond Blogger Relations: Listening Provides the Spark to Finding Influencers

September 24, 2008 by Kami Huyse

Okay, so I admit, we here in the Houston area are pretty focused on power since many have been without it for nearly two weeks now.  But it is also a fantastic metaphor for the point of connection between a company or organization and the people that they care about. When you get this connection right, sparks can happen and everyone wins. In my first post in the Beyond Blogger Relations series, I covered the importance of read more...

Filed Under: Influencer Outreach, Zoetica Talks DNA

Roadblock: Asking for Your Help in Houston

September 18, 2008 by Kami Huyse

  If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water.  Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...

Filed Under: Community Building, Nonprofit and Cause Marketing

Out of the Blue: A Chance to Serve and Learn

September 11, 2008 by Kami Huyse

Just like today, seven years ago it was a blue and sunny day in Arlington, VA., just minutes from the Pentagon, where I lived at the time. I couldn't have imagined what would unfold that day. Today, I live in Houston, and just like that day seven years ago, a storm is brewing just out of sight.  Of course, this time it is Hurricane Ike that is bearing down, and again, I have no idea what to expect over the next 48 hours. Except for one thing. I know that in the aftermath of the storm, the Red Cross will be there. I have shared my read more...

Filed Under: Crisis Communication, Nonprofit and Cause Marketing, Personal Tagged With: volunteer

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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