Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
Network Solutions Contributes to the Community with Solutions Stars
I often promote a process for companies that includes listening, participation and contribution to the communities in which they hope to be influential. Sometimes I get to work with clients that really understand this process and get that the contribution step is one of the most powerful. As a member of the Livingston Communication team we have been working with Network Solutions to assist the read more...
Immortality-Live on through others
By Lauren Vargas My Reader is jammed with articles about the economy-how we can succeed in this economy and perils that will occur due to this economy. I am positive you are encountering the same barrage of opinions and fear-induced advice. Lack of control over our financial stability (something you never had) is frightening. There are things we can do to improve our good fortune in these uncertain times. Fellow guest blogger, Shonali Burke, addresses how read more...
Hell is Freezing Over: What´s The ROI On That?
Guest post by Shonali Burke, ABC There's no getting away from it: we've entered some dark times. Last week the Dow dropped below 10,000 for the first time in four years. The job market is tight and getting tighter, and we all know what that usually means for communicators. One hears whispered comparisons to the depression of the 1930s. In fact, Hell pretty much seems to be freezing over. However, this chilly state read more...
Three Steps: How Companies Can Participate Successfully in Social Media
The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love to hear what others think each of these steps should entail. What does it mean to listen? How can you read more...
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