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The Permanent Campaign: Why Political Communication is Competitive

November 5, 2008 by Kami Huyse

I am one of those truly independent voters.  I do not closely identify with either the Republican or the Democratic parties and most of the time I vote quite reluctantly, knowing that I will always have to sacrifice some of my more closely held beliefs no matter whom I choose. I have often wished for a more centric third party. While the Green party and the Libertarian parties have made very limited inroads into the political scene, both are at the fringes and will never command the majorities needed to win an election. However, they do have read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Affairs

The Strategist and Social Media

November 3, 2008 by Kami Huyse

Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships.  I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...

Filed Under: Social Networks, Speaking, Strategy, Zoetica Talks DNA Tagged With: social media

Network Solutions Contributes to the Community with Solutions Stars

October 28, 2008 by Kami Huyse

I often promote a process for companies that includes listening, participation and contribution to the communities in which they hope to be influential. Sometimes I get to work with clients that really understand this process and get that the contribution step is one of the most powerful. As a member of the Livingston Communication team we have been working with Network Solutions to assist the read more...

Filed Under: Portfolio, SocIal Media Tactics

Immortality-Live on through others

October 15, 2008 by Lauren Vargas

By Lauren Vargas My Reader is jammed with articles about the economy-how we can succeed in this economy and perils that will occur due to this economy. I am positive you are encountering the same barrage of opinions and fear-induced advice. Lack of control over our financial stability (something you never had) is frightening. There are things we can do to improve our good fortune in these uncertain times. Fellow guest blogger, Shonali Burke, addresses how read more...

Filed Under: Crisis Communication, Guest Post

Hell is Freezing Over: What´s The ROI On That?

October 12, 2008 by Kami Huyse

Guest post by Shonali Burke, ABC There's no getting away from it: we've entered some dark times. Last week the Dow dropped below 10,000 for the first time in four years. The job market is tight and getting tighter, and we all know what that usually means for communicators. One hears whispered comparisons to the depression of the 1930s. In fact, Hell pretty much seems to be freezing over. However, this chilly state read more...

Filed Under: Guest Post, Measurement

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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