I get asked this question a lot and certainly there has been some recent controversy when we read about Bob over at Chris Brogan's blog, an employee at a Fortune 500 company that chose to move forward engaging in social networking on behalf of his company over the protests of his boss. Many defended Bob, and just as many more said that Bob needed to wake up and smell the coffee. But what do you do when you are sure that you are right about something but your boss won't listen to you? Many moons ago I wrote a post, which still is one of the most popular on this blog read more...
Standardized or Custom Blogger Outreach Campaigns? Weighing the Risk
If you follow me on Twitter you will see that I interact frequently. I have found and shared a lot of resources there and made and connections that would have taken much longer through just blogging and commenting. It's a great tool, but it also can fuel controversy. The Twitter Mob Over the past few months there have been a number of controversies that have sprung up through Twitter that have led to interesting discussions, but may have been overblown in their black and white knee-jerk reaction. The format allows anyone to quickly post an opinion that can be virally spread across multiple read more...
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
Imagine that it's Christmas morning. The room smells of mulled cider mixed with pine and a touch of cedar from the fireplace - which is merrily crackling and lighting up the room. Someone hands you a package and you shake it a bit. It says, "From Santa" on the tag. Now you are getting a little bit excited about what might be inside. You carefully open the paper. You have written a letter to Santa asking him for a number of things, but you really want a new iPod. You open the box lid and read more...
You’re Fired: 7 Public Relations Tips for HR Managers in an Age of Layoffs
It's pretty bad out there right now. The unemployment rate in the US is at 6.7 percent, with half a million jobs lost in November alone. This is the worst rate since 1993, the year before I graduated from college. In this environment, many employers are having to slash large swaths of jobs, and with it comes the human tendency to go read more...
Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action
The practice of public relations can be a powerful force, but it is not used for the general good as often as it should. Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...
- « Previous Page
- 1
- …
- 68
- 69
- 70
- 71
- 72
- …
- 186
- Next Page »