UPDATE: So, after great fanfare and much discussion the advertisement launches. If you would like to see this ad in a larger screen format go to the Whopper Virgins site. I can't imagine that young men would have the attention span to watch this, and I can't imagine that culturally aware people would be swayed by this ad to buy a Whopper. Maybe the audience is people that have no real cultural awareness but wish they did? I still can't figure this one out. read more...
The Cult of Social Media Personality: Whatever Happened to Communication?
By its many critics, social media has been called passing fad, the rule of the mob and even the Cult of the Amateur by writer and pundit Andrew Keen. The latest volley came right before the Thanksgiving holiday from within social media circles by Chip Griffin on his weekly Media Bullseye Roundtable where he called social media "cult-like." (Correction: I mistakenly identified read more...
CoolTools: Google SearchWiki and Its Implications for Public Relations
After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...
The Doldrums: Finding Inspiration in an Overcrowded Information Society
It happens to everyone. One moment you are sailing along, at the top of your game, and you hit the doldrums. The doldrums is not just a colloquial saying, it is also a place located between 5° north and 5° south of the equator. It is also known as the Intertropical Convergence Zone or ITCZ. It is a place that sailors dread because they read more...
The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
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