A few year ago, the fairly unknown George Mason University, located in Fairfax, Va., burst on the national scene when it's basketball team made the Final Four. Commentators were stunned, people couldn't believe it. Former alums, such as myself, were excited. It's kind of how I felt this morning when I woke up to find that Communication Overtones had advanced to the final four of the read more...
Blogging for Money and Fame? Learn to Set We Goals to Break Through Clutter
It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog? He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and read more...
Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors
The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting. I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...
The 3 Rs of Crisis Management
I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management:
- Research Response Recovery
Building Quality Relationships Online: Going Beyond Blogger Relations
As I have traveled around the country, no matter what topic I am speaking about, people always want to know, "How do I find and approach influential bloggers?" "Blogger relations" continues to be a very hot subject, even though many in the social media bubble are somewhat tired of it and all of the drama that continues to play around it. Many of my esteemed colleagues, who have proven track records of working with bloggers on behalf of clients, have done a great job of outlining read more...
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