Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...
Search Engine Optimization for Dummies
Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day. This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...
SMART Women in Social Media Series: Maggie Fox, Social Media Group
Let me introduce you to Maggie Fox. She is the CEO and founder of the Social Media Group and she is Canadian. She is also the first person in my new SMART Women in Social Media series. "Why only women you ask? There are so many smart men in social media." And you would be right. If you look over at my blogroll you will find many of them enshrined there. I love men and all that they contribute, but there are fewer female voices that make it to the topmost ranks of the new media community. So, here is my attempt to share some of my favorites. Maggie Fox, CEO, Social Media Group read more...
The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns
Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...
Cool Tools: Cuil Search Takes on Google, But It Has Some Limitations
Today there is yet another small startup search engine that enters the fray against incumbent Google, but the team that launched it are no beginners. In fact, according to CNN Money, Anna Patterson, one of the site's creators, contributed to Google search engine with a previous invention and worked there for a time, as did some of the other team members. But her new search engine, called Cuil (pronounced Cool), an old Irish word for knowledge, is said to index three times as many pages as Google with less computer power. It read more...
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