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The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns

August 1, 2008 by Kami Huyse

  Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...

Filed Under: Measurement, Zoetica Talks DNA

Cool Tools: Cuil Search Takes on Google, But It Has Some Limitations

July 28, 2008 by Kami Huyse

  Today there is yet another small startup search engine that enters the fray against incumbent Google, but the team that launched it are no beginners. In fact, according to CNN Money, Anna Patterson, one of the site's creators, contributed to Google search engine with a previous invention and worked there for a time, as did some of the other team members. But her new search engine, called Cuil (pronounced Cool), an old Irish word for knowledge, is said to index three times as many pages as Google with less computer power. It read more...

Filed Under: Cool Tools

In Search of Twitter Case Studies: Business Results Wanted

July 24, 2008 by Kami Huyse

  I really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out. For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications.  I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies.  If you know of any, drop me a line, or leave a read more...

Filed Under: SocIal Media Tactics, Social Networks

Cool Tools: Blogcatalog Is One Way to Promote Your Blog and Find Niche Blogs

July 22, 2008 by Kami Huyse

It has been awhile since I visited Blogcatalog, but I got a notice from a Blogger Alan Weinkrantz, who is getting out the word, that the site has started a new political category. Just in time for the fall elections - imagine. So I went to check it out, and they have 50 category topics, including read more...

Filed Under: Cool Tools

Social Media Providers Consolidate: Livingston is Bought by Social Media Group

July 21, 2008 by Kami Huyse

  Let me start by saying that Geoff Livingston is both a good friend and a client of mine. I have done a fair bit of work for Livingston Communications as a contractor over the last year. So it has been with some personal interest that I learned Geoff had signed a letter of intent for Livingston Communications to be acquired by the Social Media Group, which is headed by Maggie Fox and is headquartered in Dundas, Ontario, Canada. If read more...

Filed Under: Community Building

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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