In a nascent industry, it seems that everyone is an expert just because they have a blog or a Twitter account. But are they really? What if they don't have either? Tom Formeski from Silicon Valley Watcher makes a point that PR firms who sell social media services should also have a blog of their own. He intends to take "a regular look at PR firms and their blogs or lack of them." My friend and PR guru Joe Thornley from Fallis Thornley takes it a read more...
Measurement: Why the Content Report is the Most Important to Me
Avinash Kaushik, a measurement guru with a fantastic blog Occam's Razor, challenged people to name their most treasured analytics report. His was his referral log, the blogs that refer to his. From that you can learn a wealth of information, including who and what sites are giving you the biggest bang for your effort. I love that report read more...
Three Ways to Use Twitter (Microblogging) to Keep Up With Technology and Trends
First, let me say that I don't feel that Twitter is a panacea. However, what it does it does very well (that is when it works at all). Let me further say that Pownce, Jaiku and the new Plurk may all be good choices for you. I have stuck with Twitter because of the way that I use it, and because there is a critical mass on that service. read more...
Creating an Ethical Roadmap: Exploring the Line Between Creativity and Duplicity
Over the past week, the PR profession has been called into question based on some dubious examples of obfuscation and spin. While Scott McClellan's new book has caused most of the firestorm, there also was a ruling that appointees in the public affairs office of NASA knowingly distorted communication about climate change findings. It read more...
Is PR Paid to Lie? The Two Paradigms of Public Relations
The pundits and the PR community are all sharpening their pencils and will be read more...
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