Wow, these ladies are rough! We might not want to admit it, but the packaging is important. While women said they didn't want status and money to mar their relationship, results show they are more attracted to men that appear more affluent. This video shows what a little marketing can do. Really amazing. If you are in the mood for something more intelligent, I posted a great video about creativity in marketing featuring the Philobolus Dance Theater over at ToddAnd's blog today. Todd is the creator of the read more...
Fair Use: Hey, That Isn’t Fair! Free Legal Guidance for Bloggers
One of the many issues that came up at Blog Potomac last Friday was that of fair use and copyright. Both from the point of view of the communication professional and also from the point of view of the creators of content. It couldn't have come at a better time as his very issue is being debated between bloggers and the Associated Press right now. There is a fantastic article in the New York Times written by Saul Hansell that lays out the APs concerns and also covers the bloggers reaction to those read more...
The OoVoo Channel is Live Streaming Blog Potomac Today: Join Us Virtually
I am hanging out today in Falls Church, Va., just outside of the District of Columbia for Blog Potomac. Later today, about 3:15 ET, I will talking about online ethics. However, sponsor ooVooo is live streaming the event on its UStream channel. Online Video provided by read more...
Five Things Companies Should Consider When Outsourcing Social Media Services
In a nascent industry, it seems that everyone is an expert just because they have a blog or a Twitter account. But are they really? What if they don't have either? Tom Formeski from Silicon Valley Watcher makes a point that PR firms who sell social media services should also have a blog of their own. He intends to take "a regular look at PR firms and their blogs or lack of them." My friend and PR guru Joe Thornley from Fallis Thornley takes it a read more...
Measurement: Why the Content Report is the Most Important to Me
Avinash Kaushik, a measurement guru with a fantastic blog Occam's Razor, challenged people to name their most treasured analytics report. His was his referral log, the blogs that refer to his. From that you can learn a wealth of information, including who and what sites are giving you the biggest bang for your effort. I love that report read more...
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