Avinash Kaushik, a measurement guru with a fantastic blog Occam's Razor, challenged people to name their most treasured analytics report. His was his referral log, the blogs that refer to his. From that you can learn a wealth of information, including who and what sites are giving you the biggest bang for your effort. I love that report read more...
Three Ways to Use Twitter (Microblogging) to Keep Up With Technology and Trends
First, let me say that I don't feel that Twitter is a panacea. However, what it does it does very well (that is when it works at all). Let me further say that Pownce, Jaiku and the new Plurk may all be good choices for you. I have stuck with Twitter because of the way that I use it, and because there is a critical mass on that service. read more...
Creating an Ethical Roadmap: Exploring the Line Between Creativity and Duplicity
Over the past week, the PR profession has been called into question based on some dubious examples of obfuscation and spin. While Scott McClellan's new book has caused most of the firestorm, there also was a ruling that appointees in the public affairs office of NASA knowingly distorted communication about climate change findings. It read more...
Is PR Paid to Lie? The Two Paradigms of Public Relations
The pundits and the PR community are all sharpening their pencils and will be read more...
3 steps to beat a blogging mid-life crisis, by LinkedIn blog evangelist Mario Sundar
Recently, Mario Sundar told me that he had gone back to posting more regularly on his personal blog, Marketing Nirvana. As the Community Evangelist at LinkedIn. Mario lives his professional life on the Web, also serving as a contributor to the LinkedIn blog. So I was very interested in how he got back his mojo. So, without further ado... When Kami, read more...
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