Recently, Mario Sundar told me that he had gone back to posting more regularly on his personal blog, Marketing Nirvana. As the Community Evangelist at LinkedIn. Mario lives his professional life on the Web, also serving as a contributor to the LinkedIn blog. So I was very interested in how he got back his mojo. So, without further ado... When Kami, read more...
Fun Friday: Social Media Fatigue
It has been a long time since I published a Fun Friday post, and I think it is high time that I lightened up a bit, don't you? Thanks to Leo Bottary's Twitter post I found this post that carried the video on my Fun Friday post (which is all very ironic considering the subject matter of this video). Last January I predicted that this would be the year of social media fatigue and I don't know about you, but some days read more...
Start Small to Make Big Waves in Social Media: Three Steps to Build Relationships
I attended the NewComm Forum earlier this year in sunny San Francisco and Joe Jaffe founder of Crayon was one of the session speakers. During his speech he mentioned that companies need to make a wholesale commitment to engaging in social media and that testing the waters was not a good idea (I am paraphrasing big time). Of course, I had to challenge that idea. The Photo to the right, taken by read more...
Strategy: Become a Communication Artist
One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...
Beat Reporters Have a Love/Hate Relationship with Blogs and Bloggers
I have had a chance to review an interesting study released yesterday by Brodeur and Marketwire. The study asked that cover the beats of technology, travel, health care, lifestyle, and politics to assess the impact of social media on five factors - speed, diversity, editorial direction, quality, and accuracy. It was a very mixed result. Over all, reporters felt that social media had a positive effect on diversity of read more...
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