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Public Relations Consulting: The Good, the Bad and the Ugly, 5 Things to Consider

May 21, 2008 by Kami Huyse

I love my job. Still I sometimes miss being on the inside, what we agencies call the "client" side. The "Real" Job In my idealistic memory, the client of public relations held many wonders. I had a lot of control over the strategic direction of the public relations department and certainly over my projects. I usually called the shots with my bosses when it came to making the hard decisions. I was a true counselor. I was trusted and valued. Did you notice that I said it came from my "idealistic" read more...

Filed Under: Industry Trends, Personal

Reputation Management in A Google World

May 16, 2008 by Kami Huyse

  Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well.  His insights are always interesting and he is a wealth of resources.  One thing I learned about during our seminar was a new read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Relations

The Blame Game: Getting Bloggers and PR Together Without a War

May 14, 2008 by Kami Huyse

I was talking to a good friend on the phone today about the dustup with public relations professionals and Gina Trapani, of Lifehacker, who has launched a PR Spammers blacklist. Of course, this isn't the first blogger who has been (rightly) disgusted with the overwhelming number of spammy pitches from people hawking their wares.  And even read more...

Filed Under: Industry Trends, Influencer Outreach

Movie Stars and Blogerati: TIME 100 Was Awash with the Influential

May 12, 2008 by Kami Huyse

  People seem to always be in the lookout for a pecking order.  Some through rankings, some through awards.  Certainly they are on the lookout for the influential. This year's TIME 100 was no different, with 100 people chosen who were deemed most influential by the TIME judges. Interestingly, there were four people honored from the online world:

  • (24) Steve Jobs of Apple for the iPhone
  • (46) Mark Zuckerberg of read more...

Filed Under: Conferences and Events, Influencer Outreach Tagged With: social media

Blurred Lines

May 8, 2008 by Lauren Vargas

[Lauren Vargas] Is work-life balance possible in a social media world? Are the relationships we build online via blogs, Twitter, Facebook and other social networks personal or professional or both? Where do you draw the line? There is definitely a give-and-take required in an always-connected environment. When I get home from work, I spend quality time and dinner with my daughter. After she goes to sleep, I crank out a post or two and catch up on Reader, Twitter, email and various networks. It can be difficult to disconnect. My network is on several different time ones and the temptation to stay online for just a little longer is always read more...

Filed Under: Guest Post

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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