I attended the NewComm Forum earlier this year in sunny San Francisco and Joe Jaffe founder of Crayon was one of the session speakers. During his speech he mentioned that companies need to make a wholesale commitment to engaging in social media and that testing the waters was not a good idea (I am paraphrasing big time). Of course, I had to challenge that idea. The Photo to the right, taken by read more...
Strategy: Become a Communication Artist
One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...
Beat Reporters Have a Love/Hate Relationship with Blogs and Bloggers
I have had a chance to review an interesting study released yesterday by Brodeur and Marketwire. The study asked that cover the beats of technology, travel, health care, lifestyle, and politics to assess the impact of social media on five factors - speed, diversity, editorial direction, quality, and accuracy. It was a very mixed result. Over all, reporters felt that social media had a positive effect on diversity of read more...
Public Relations Consulting: The Good, the Bad and the Ugly, 5 Things to Consider
I love my job. Still I sometimes miss being on the inside, what we agencies call the "client" side. The "Real" Job In my idealistic memory, the client of public relations held many wonders. I had a lot of control over the strategic direction of the public relations department and certainly over my projects. I usually called the shots with my bosses when it came to making the hard decisions. I was a true counselor. I was trusted and valued. Did you notice that I said it came from my "idealistic" read more...
Reputation Management in A Google World
Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well. His insights are always interesting and he is a wealth of resources. One thing I learned about during our seminar was a new read more...
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