I just returned from the NewComm Formum 2008. It was great to see old friends like Todd Defren and Richard Binhammer, who were both so kind as to attend a session that Geoff Livingston and I put on, even though they already knew about everything we said. I couldn't even begin to name all of the people that I saw there with whom I have built strong relationships over the years. But part of what I love so much about the NewComm Forum are the new read more...
Brainstorm: What Should Guide Online Ethics for the Community and the Corporation?
On June 13, I have been asked to lead a discussion at Blog Potomac in the D.C. area about ethics in an online world. I wanted to start the discussion early and test some questions that I hope to put to the Blog Potomac crowd. I started with this question on Twitter, a microblogging platform that allows people to quickly brainstorm with their first impressions:
- kamichat What are the ethics of an anything goes Internet world? How far is too far in your opinion?
Integrating Social Media Into Your Public Relations and Marketing Plan and Brand
The NewComm Forum 2008 kicked off yesterday in Santa Rosa, Calif., and Geoff Livingston from The Buzz Bin and I gave a three-hour workshop on Integrating Social Media into your public relations and marketing plan. Today we will do a second and shorter seminar on Building Brands with Social Media. We have put both presentation up on Slideshare (see above link for yesterday), but I am putting today's session here for you to look at. read more...
Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later
SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
Crowdsourcing Government: Let the Rabble Prevail and the Ideas Flow
Sometimes the fact that our society has come to expect the ability to give instant feedback and share ideas comes into sharp focus. Blame it on Amazon.com and its instant feedback mechanism, which has since become ubiquitous across the Internet. The Big Idea Case in point is an idea I have for the United States Postal Service that I have nowhere to send. As I have prepared for my move to Houston, in addition to being buried in boxes I have also started to ponder how I will set up my read more...
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