SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
Crowdsourcing Government: Let the Rabble Prevail and the Ideas Flow
Sometimes the fact that our society has come to expect the ability to give instant feedback and share ideas comes into sharp focus. Blame it on Amazon.com and its instant feedback mechanism, which has since become ubiquitous across the Internet. The Big Idea Case in point is an idea I have for the United States Postal Service that I have nowhere to send. As I have prepared for my move to Houston, in addition to being buried in boxes I have also started to ponder how I will set up my read more...
ComPRehension: PRSA Launches a Blog That Will Serve Professional Development
I am very excited about a new professional development blog launched by the Public Relations Society of America today called ComPRehension. I talked with the staff at PRSA and the intent of the blog is to freely share some of the great information and personalities that they have in their professional development program. The blog launches with much of the content that was developed by myself, Josh Hallett and read more...
News Flash: You Don’t Own Your Personal Brand or Your Reputation
In the past, I have watched as many people have given great advice on creating your personal brand. But to be honest, I have never been all that comfortable with this aspect of the social media twist on public relations. Being a consultant, I know that it is imperative that I am known and respected for my skills and insights. Otherwise why would anyone hire me? read more...
CoolTools: New Tool Gives a Forrester Technographics Profile by Age
I am reading Charlene Li and Josh Bernoff's new book, Groundswell. I plan to do a full review of the book in the next week or so, but I wanted to share this nifty little tool that they are providing on their website. The only thing that would make it cooler would be an embed code for blogs. That said, here is the Technographics profile for someone of my particular age. In order to really understand what this means, you will need to go and read Charlene Li's Technographics blog post. read more...
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