Katie Paine's Measurement Standard is a free resource that has many cool new ideas and resources around measurement. If you don't get it, you should take a few minutes to subscribe (this is not her blog but yet another resource). Since I am a measurement geek, I didn't expect to see anything new when Katie published her Ten No-Cost Ways to Measure Online Engagement. But as is read more...
The Future of Corporate Blogs is About Communication, Not Tools
Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:
- Scott Monty was pretty read more...
A Roller Coaster Ride with Shel Israel Leads to All of Us Getting Soaked
Shel Israel is about to launch a new channel on FastCompany TV, the network that Robert Scoble launched recently. And I, along with my client, was a lucky victim participant in the series Shel is shooting on social media measurement. Rob La Gesse has an excellent post about the interview and also some great shots of Shel and I soaking wet on a 50 degree morning. Scoble, Rocky and Robert La Gesse managed read more...
The Fine Art of Conversation at SXSW
This is the first year that I have attended the SXSW Interactive Festival, and so far it has been enlightening. Most interested has been to get to know the people behind the online personalities. I arrived Sunday afternoon and went to a blogger dinner organized by RichardatDell at the Salt Lick - an amazing BBQ spot just outside of Austin. I had a great conversation with Hugh McLeod about the theory of social objects, and how read more...
Conferenced Out! Why Conferences are More than Just Free Cocktails and BS
The Spring is the season of conferences, and over the past week, I have already attended conferences and given one teleconference for PRSA. I am fortunate that the Texas Public Relations Association 2007 Conference and the Innotech Conference were here in San Antonio, so I didn't have to travel. I am now preparing now to head out for SXSW in Austin to participate read more...
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