...and many non-profits are missing the boat with this Web-savvy constituency. If you work with non-profits or volunteer for one, you might want to take a look at the results of this survey announced today. A represetative from Convio, Tad Druart, tells me that the study is available for free to those that register for it on the site. Teh button says it is the Executive Summary, but it is the full report. Convio, Sea Change read more...
Blogger Outreach: New Research Study Attempts to Define Success
In principle, I thought that the State of Blog Relations survey, which was commissioned by the Council of Public Relations Firms (CPRF) and APCO Worldwide to look at the interactions and relationships between public relations (PR) professionals and bloggers was interesting. I especially thought that the disconnect between the two camps was compelling, with just over half of the PR PR executives surveyed agreeing with the statement: Our firm does a good job identifying the specific interests of individual bloggers and sending them relevant information.” However, nearly two-thirds of read more...
My Fireside Chat with the Friendly Ghost
Brendan Cooper (aka "The Friendly Ghost"), the author of The Friendly PR Index, recently launched a blog for his employer Porter Novelli, called PNeo. A few weeks ago, Brendan called me from the UK to interview me for his employers blog. You can find the interview cross posted at his own blog here. Brendan lived up to his friendly moniker read more...
Social Media Influencers: You Don’t Have to Be Popular to Be Influential
Yesterday I was answering some questions from a graduate student and I got a question that I commonly get from my non-blogging friends and other skeptics: To what extent do you think consumers are influenced by what they see or read on social media sites? It is a good question, but unfortunately, I think it is the wrong one. The truth is that you don't have to read blogs or participate in social media networking at all in order to be influenced by it. In fact, if you look at Pew Internet Research you will find that only a very tiny read more...
Cool Tools: Free Snapshot Measurement Tool from Xinu
Katie Paine's Measurement Standard is a free resource that has many cool new ideas and resources around measurement. If you don't get it, you should take a few minutes to subscribe (this is not her blog but yet another resource). Since I am a measurement geek, I didn't expect to see anything new when Katie published her Ten No-Cost Ways to Measure Online Engagement. But as is read more...
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