Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

The Wired Wealthy Account for 32 Percent of Charitable Giving

March 24, 2008 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

 

…and many non-profits are missing the boat with this Web-savvy constituency.

If you work with non-profits or volunteer for one, you might want to take a look at the results of this survey announced today. A represetative from Convio, Tad Druart, tells me that the study is available for free to those that register for it on the site.  Teh button says it is the Executive Summary, but it is the full report.

Convio, Sea Change Strategies and Edge Research asked 3,000 donors from 32 nonprofit organizations about their online behaviors and preferences.  Those surveyed made up only 1 percent of participating organizations donor base, but accounted for 32 percent of annual donations.

80 percent of those surveyed made donations both online and offline, with 51 percent of those surveyed said they prefer giving online.

This group of “wired wealthy” are identified as individuals who donate a minimum of $1,000 dollars annually to a single cause and give an average of $10,896 to various charities each year, with a median gift of $4,500.

 

But only 40 percent of those surveyed said that most charity Web sites made them feel personally connected to their cause or mission and only 40 percent of those surveyed said that most charity Web sites are inspiring.

How to Get Connected

SXSW 2008 Panel: For an example of how to connect with donors, you can look at Beth Kanter's work.  She is one of the foremost voices on the use of social media by nonprofits. One of her recent campaigns for the Sharing Foundation used multiple social networking channels and netted the charity nearly $100,000 thorough America's Giving Challenge.

The research study was conducted in the fall of 2007 and a a variety of nonprofit sectors were represented.

Photo by Josh Kidmore is of Beth Kanter's fun “pimp my Non Profit” panel at SXSW

Filed Under: Industry Trends, Nonprofit and Cause Marketing Tagged With: social media

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group