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The Future of Corporate Blogs is About Communication, Not Tools

March 12, 2008 by Kami Huyse

  Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:

  • Scott Monty was pretty read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Social Media

A Roller Coaster Ride with Shel Israel Leads to All of Us Getting Soaked

March 10, 2008 by Kami Huyse

  Shel Israel is about to launch a new channel on FastCompany TV, the network that Robert Scoble launched recently.  And I, along with my client, was a lucky victim participant in the series Shel is shooting on social media measurement. Rob La Gesse has an excellent post about the interview and also some great shots of Shel and I soaking wet on a 50 degree morning.  Scoble, Rocky and Robert La Gesse managed read more...

Filed Under: Portfolio

The Fine Art of Conversation at SXSW

March 10, 2008 by Kami Huyse

  This is the first year that I have attended the SXSW Interactive Festival, and so far it has been enlightening.  Most interested has been to get to know the  people behind the online personalities. I arrived Sunday afternoon and went to a blogger dinner organized by RichardatDell at the Salt Lick - an amazing BBQ spot just outside of Austin. I had a great conversation with Hugh McLeod about the theory of social objects, and how read more...

Filed Under: Conferences and Events

Conferenced Out! Why Conferences are More than Just Free Cocktails and BS

March 7, 2008 by Kami Huyse

  The Spring is the season of conferences, and over the past week, I have already attended conferences and given one teleconference for PRSA.  I am fortunate that the Texas Public Relations Association 2007 Conference and the Innotech Conference were here in San Antonio, so I didn't have to travel. I am now preparing now to head out for SXSW in Austin to participate read more...

Filed Under: Industry Trends

CoolTools: AllTop is a Great Research Tool to Find Blogs in Vertical Markets

February 27, 2008 by Kami Huyse

  The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...

Filed Under: Cool Tools, Influencer Outreach

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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