It's not about you. Did you expect a little more? It really is common sense. When you talk to a reporter, it is not about you, about your client or organization or even about the reporter. It is about your stakeholders, or your customer or whatever you like to call them. But, it is about people. Always ask yourself, "Why am I talking to this reporter?" If the answer is, "I would like them to write a story about my company." Again I would ask, "Why?" The real reason is because you want to read more...
Case Study: The Importance of a Reliable Web Presence During a Crisis
Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...
Polluting the Social Media Channels: An Opportunity for Public Relations
As social media become more mainstream, there is a real threat that the channels will become just as polluted as the ones from which most consumers are tiring. As reported in the New York Times Google took another step in that direction today with its Adsense for Video: Overlay video ad formats have been gaining favor with marketers, as an alternative to the more common and intrusive preroll ads...." YouTube read more...
Things Aren’t What They Seem: Marketing Tactic Goes Underground
One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety. While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing. We often use a mix of both with our clients. It depends on what will be most useful in reaching the intended community. read more...
Cool Tools: Pitching Blogs Using AideRSS
Last week, Marshall Kirkpatrick of Read/Write Web wrote a fantastic article about the free monitoring tools that you can use to look at blogs. One with which I was not familiar was AideRSS. But, after kicking the tires a bit, I plan to add this very important tool to my arsenal. Marshall suggests using it to find influential bloggers, but I see its value more in finding the influential content by a particular blogger. One of the most important thing that read more...
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