Way back in December of 2006, I made some predictions about social media trends. For whatever reason, that post continues to be one of my most visited. So, I thought I would revisit what I said and if I was even close. Plus, I will comment on what I think is next for 2008. Trend 1: The User-Generated Rise of Viral Video What happened: Video took off in directions that I never imagined, with even read more...
Social Media and Fundraising: A Giving Experiment On Deadline
Beth Kanter, author of Beth's Blog: How Nonprofits Can Use Social Media, has been running a campaign for the past few weeks to raise money that will be used to help Cambodian children get an education. It is called Route Out of Poverty for Cambodian Children, and among other things, it gives them in an education in how to use a computer. It is part of Parade Magazine's Giving Challenge and the cause with the most donors (notice not the most money) will win. read more...
Newspapers Won’t Die: Online News Sites Enjoyed Record Viewers in 2007
The Newspaper Association of America released its annual report conducted by Nielson Research, which showed a record year for unique visitors to newspaper Web sites in 2007. Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. The forth quarter saw 62.8 million unique viewers, the largest number read more...
The Virtual Office: People That Work From Home Don’t Wear Pajamas
At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation. And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...
Measuring Stick: Tying Public Relations Programs to Business Results
Anyone that reads this blog will eventually see me refer to the Institute for Public Relations, which is an organization that focuses on PR research and education. Last night, I read through a new paper by Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations read more...
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