Beth Kanter, author of Beth's Blog: How Nonprofits Can Use Social Media, has been running a campaign for the past few weeks to raise money that will be used to help Cambodian children get an education. It is called Route Out of Poverty for Cambodian Children, and among other things, it gives them in an education in how to use a computer. It is part of Parade Magazine's Giving Challenge and the cause with the most donors (notice not the most money) will win. read more...
Newspapers Won’t Die: Online News Sites Enjoyed Record Viewers in 2007
The Newspaper Association of America released its annual report conducted by Nielson Research, which showed a record year for unique visitors to newspaper Web sites in 2007. Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. The forth quarter saw 62.8 million unique viewers, the largest number read more...
The Virtual Office: People That Work From Home Don’t Wear Pajamas
At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation. And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...
Measuring Stick: Tying Public Relations Programs to Business Results
Anyone that reads this blog will eventually see me refer to the Institute for Public Relations, which is an organization that focuses on PR research and education. Last night, I read through a new paper by Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results. It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives. If you are just starting out with public relations read more...
Book Shelf: Free e-Book with Fresh Viral Marketing Case Studies
David Scott Meerman published a e-book yesterday, The New Rules of Viral Marketing, with some fresh case studies of marketers that used viral marketing to get out the word out about their product. Here is an excerpt: Gordon and her counterpart at Warner Bros. chose to launch The Wizarding World of Harry Potter by first telling the exciting news to a very small group of rabid fans. Seven people at the top Harry Potter fan sites, such as Mugglenet , were hand-selected by read more...
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