David Scott Meerman published a e-book yesterday, The New Rules of Viral Marketing, with some fresh case studies of marketers that used viral marketing to get out the word out about their product. Here is an excerpt: Gordon and her counterpart at Warner Bros. chose to launch The Wizarding World of Harry Potter by first telling the exciting news to a very small group of rabid fans. Seven people at the top Harry Potter fan sites, such as Mugglenet , were hand-selected by read more...
Building Community: Much More than Doing Well by Doing Good
Community Relations is commonly considered as one of the practice areas for public relations. However, it hasn't always been well defined, but many would agree that the general theme for community relations is "doing well by doing good." In fact, many companies have ditched their community relations efforts for more defined Corporate Social Responsibility efforts, or Cause read more...
Naked PR: Truth Not Charm, Jennifer Cuts Through the “Crap”
I am not 100 percent sure when I first came across Jennifer Mattern's blog Naked PR, but I know that it immediately caught my attention. Let's just say that she says things in ways that I wouldn't. She is very direct and you immediately know where you stand with her. Some recent titles on her blog:
The Ecosystem of Influence: One-Size-Fits-All Measurement Schemes Never Work
How do you measure the influence of an online content creator? It's the holy grail of measurement. If a marketer could just identify this magic formula and apply it, than everything else would fall in line. The problem is that influence is a lot like a recession, you can't really identify that it was happening until it is over. It's not easy to measure in real-time. In a new whitepaper by Jonny Bentwood, a PR consultant for Edelman, read more...
Case Study: Custom Scoop Uses Community Liaison to Connect with Stakeholders
Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
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