Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...
Journalists Pitching PR: Lion Tamer Needed for Tips About Parenting, Vampires Needed
ProfNet is a great service offered by PRNewswire that allows journalists to quickly find sources and public relations professionals to make targeted piches. But like the The Morris + King Company, an agency that today issued its second annual “Best ProfNet Queries of the Year” list, I sometimes find the request to be pretty bizarre: 10. BEHAVIOR/TODAY: People's Busy Lives and the Bad Things that May Happen as a Result—The Cincinnati Post I'm looking for a read more...
The Best Overtones for November 2007 and an All-Star Shout Out for Our Second Birthday
PRSA Presents Code of Ethics Workshop to FEMA External Affairs Team
Last week, a team of professionals (volunteers) from the Public Relations Society of America conducted a workshop for the Federal Emergency Management Agency external affairs and management staff at its Washington, D.C.-based headquarters. The workshop was also broadcast to FEMA's 10 regional offices. FEMA accepted the invitation by PRSA to conduct the workshop within weeks of the agency's widely criticized fake news conference during the California wildfires in read more...
Case Study: A Dash of Holiday Safety with a Little Social Media on the Side
I think it was over a year ago that I first heard about the Los Angeles Fire Department and their blogging and social media efforts. Today, Luke Armour, who works at BlogTalkRadio and is a long-time PR blogger, sent me an e-mail to let me know that the LAFD will be offering its “12 Minutes of Holiday Safety” show on BlogTalkRadio. “12 Minutes of Holiday Safety” on LAFD TalkRadio Date/Time: 12/7/2007 6pm ET/3pm PT LAFD read more...
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