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ToddAnd Works With Ad Age to Give Power 150 a Facelift

November 30, 2007 by Kami Huyse

  Today, ToddAnd announced that the Power150 ranking for PR and Marketing blogs will include an Alexa ranking and that the Bloglines weight will be scaled back.  This was in response to much criticism about the index and its accuracy.

  • Google Page Rank: 1 to 10 
  • Todd And Points: 1 to 15 
  • Bloglines Subscribers: 1 to 15 
  • Alexa Traffic Rank: 1 to 30 
  • Technorati Ranking: 1 to 30
The maximum points in each category comes up to 100 points. It killed us here at Communication read more...

Filed Under: Featured

Astroturfing and the American Way: A Code of Ethics for the Choir to Live By

November 29, 2007 by Kami Huyse

  Is unethical behavior just a part of the human condition?

  • A Techcrunch contributing author outlines the secrets of manipulating online videos to push them to become viral, with one technique using employees to have fake arguments in YouTube comment streams
  • A move by the Target Rounders program in Facebook to minimize the growth of the Rounders brand over the Target brand, read more...

Filed Under: Crisis Communication, Online Ethics Tagged With: social media

Search Marketing Gurus Interviews the Grand Dame of the Google Blogs

November 28, 2007 by Kami Huyse

Li Evans of Search Marketing Gurus was so kind to interview me for her Women of Internet Marketing column this week. Luckily, I was one of two interviews, the first being an interesting talk with Karen Wickre.  I really enjoyed Karen's interview. Karen oversees all of the blogs on Google, from Webmaster Central's blog to Google's blog, Karen's hand helps to guide and nurture these vast informational yet rather personal communication tools that Google has leveraged to help bring its' many tools and services into the public spectrum. read more...

Filed Under: Community Building

Feeds Devoted to PR Grow by 34 Percent

November 28, 2007 by Kami Huyse

  If you feel overloaded by the sheer volume of information available in the public relations sphere online and in your feedreader, there may be a reason. According to Constantin Basturea at PR Meets the WWW, there are currently 743 feeds devoted to the public relations worldwide. Constantin's list has gown by 34 percent over the last year. DATE FEEDS GROWTH October 22, 2006 555 April 8, 2006 674 +21% November 26, read more...

Filed Under: Community Building, SocIal Media Tactics Tagged With: Public Relations

Blogging Nuns: How Can a Religious Community Participate in Social Media?

November 26, 2007 by Kami Huyse

Today, I had a great meeting with a community of nuns that hope to reach out to a new generation. They believe social media might be the way. Out of all of the people I have met with recently, this group really "gets it" in that they are inherently looking for a way that they can contribute to the community. No social media "users" in that crowd. While meeting with them, I asked my Twitter network, "How can a religious community participate in social media? I have to say that I was impressed and entertained by the answers, and so were the sisters. Here is what the Twitter network (a community in action) said: read more...

Filed Under: SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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