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Astroturfing and the American Way: A Code of Ethics for the Choir to Live By

November 29, 2007 by Kami Huyse

  Is unethical behavior just a part of the human condition?

  • A Techcrunch contributing author outlines the secrets of manipulating online videos to push them to become viral, with one technique using employees to have fake arguments in YouTube comment streams
  • A move by the Target Rounders program in Facebook to minimize the growth of the Rounders brand over the Target brand, read more...

Filed Under: Crisis Communication, Online Ethics Tagged With: social media

Search Marketing Gurus Interviews the Grand Dame of the Google Blogs

November 28, 2007 by Kami Huyse

Li Evans of Search Marketing Gurus was so kind to interview me for her Women of Internet Marketing column this week. Luckily, I was one of two interviews, the first being an interesting talk with Karen Wickre.  I really enjoyed Karen's interview. Karen oversees all of the blogs on Google, from Webmaster Central's blog to Google's blog, Karen's hand helps to guide and nurture these vast informational yet rather personal communication tools that Google has leveraged to help bring its' many tools and services into the public spectrum. read more...

Filed Under: Community Building

Feeds Devoted to PR Grow by 34 Percent

November 28, 2007 by Kami Huyse

  If you feel overloaded by the sheer volume of information available in the public relations sphere online and in your feedreader, there may be a reason. According to Constantin Basturea at PR Meets the WWW, there are currently 743 feeds devoted to the public relations worldwide. Constantin's list has gown by 34 percent over the last year. DATE FEEDS GROWTH October 22, 2006 555 April 8, 2006 674 +21% November 26, read more...

Filed Under: Community Building, SocIal Media Tactics Tagged With: Public Relations

Blogging Nuns: How Can a Religious Community Participate in Social Media?

November 26, 2007 by Kami Huyse

Today, I had a great meeting with a community of nuns that hope to reach out to a new generation. They believe social media might be the way. Out of all of the people I have met with recently, this group really "gets it" in that they are inherently looking for a way that they can contribute to the community. No social media "users" in that crowd. While meeting with them, I asked my Twitter network, "How can a religious community participate in social media? I have to say that I was impressed and entertained by the answers, and so were the sisters. Here is what the Twitter network (a community in action) said: read more...

Filed Under: SocIal Media Tactics

Making It Relevant: Career Advice from a Real Estate Editor

November 20, 2007 by Kami Huyse

  There are many things I am thankful for this year - family, friends and a certain real estate editor that used to work at the Baltimore Sun. Back in 1997, I had only been working in public relations for a couple of years.  I was green and eager.  I worked inside PR, and was tasked with media relations. It turned out that early that year, one of our members opened an innovative community and won an award. So I called Robert Nusgart, then-editor of the Real Estate section of read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Mentoring

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
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  • Why Short-Form Video Isn’t Optional Anymore

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