In the history of this blog, I don't believe I have ever posted an entire e-mail verbatim. However, I got this e-mail today from the makers of Twitter filled with crisis communication case studies, useful applications and fun stuff too. I had to share it. Making Twitter More Useful There have been raging wildfires and rumbling earthquakes inspiring avalanches of Twitter updates over the last few weeks out here on the West Coast of the US. In Tumultuous times, people turn to Twitter. In fact, there's read more...
Social Media Measurement: Let’s Talk About the Bottom Line and the Dreaded ROI
Geoff Livingston was so kind as to point out my presentation yesterday as inspiring him to start a wider conversation about social media measurement. Social media marketers need to talk about this very important issue because businesses are demanding proof. Our collective wisdom is so powerful. So lets harness it and begin the discussion | read more...
Creating Content and Taking Names: What Dell is Doing to Interact With Customers
Dell has a comprehensive strategy to reach out to content creators and the average Joe too. This mandate came down directly from Michael Dell. The Dell Social Media Team shared that they have an ongoing internal conversation about how to improve and move forward. I asked the team about the process they go through when a negative blog post or comment comes in. I the Dell team about Seth Godin's recent post, Spam: They Still Don't Get It. This post, which was put up only yesterday, is already making its rounds in DELL and while this hasn't been read more...
Measuring Social Media: Setting Relational Objectives
We need to know if we are making a difference, or just making a fool of ourselves." I am participating in daylong seminar at DELL on Tuesday (almost today) about social media with Shel Israel, Chris Heuer, Connie Reece and the Dell team, including RichardatDell, Caroline Dietz and Lionel Menchaca. My part of the workshop covers read more...
The New Public Relations? Communication Overtones Turns Two
This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...
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