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NASCAR Driver Robby Gordon Uses Social Media to Connect with Fans

November 12, 2007 by Kami Huyse

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I will be the first to admit that I am NOT into NASCAR racing, on road or off – unless of course you count my afternoon dash to pick up the kids before daycare closes.

However, I am into innovative uses of social media, and Robby Gordan, last year's winner of the Baja 1000, is using a combination of YouTube, Twitter and a purpose built Website to let you follow him as he races today to defend his title. There is even a GPS site to track the race in action as it starts sometime today.

The kicker: Robby is racing in some of the most remote country known to man, so in order to stay in touch, they are having to be innovative and use new media to connect.

I learned all about this from Jason Falls, whom I follow on Twitter. He has a great post about what they are doing. He is also the man behind the satellite phone that is being used to send Twitter updates.

The whole point of the exercise is to provide communications from a place not normally well-connected. There ’s a general update person they call “The Weatherman” that gives status updates from checkpoints on some off-road racing message boards, but following the Baja 1000 from afar is next to impossible.

Now Jason, when you get back you need to close the loop and give us an update on the results of this initiative. In the meanwhile, happy racing and good luck.

tags: NASCAR, Bobby+Jordan, Jason+Falls

Filed Under: SocIal Media Tactics Tagged With: social media

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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