I don't think that Tony Blair sucks, in fact I always thought he was a pretty well-meaning guy. But clearly, this guy thinks so, and he is allowed to say it in his own creative way. What about your company? Chances are that no matter how hard you work at making everyone happy, someone won't be. They might even come to the conclusion that you suck. And with all of the Cool Tools out there on the Internet, there are many more ways for them to publish their particular point of read more...
Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About “Fake” Press Conference
I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...
Advertising in Disguise: Cough up a Few Million and Call It Social Media
I finally had a chance to read a few back issues of PR Week, they have been sending them to me as a promotion, and I saw an article about a new "social networking site" called Connecting with Cookies.
Cookies offer sweet way for ladies to connect with friends."Can they really be serious?
More scary is that the campaign has a $2 to $3 million budget.
The campaign included read more...
Do Your Communication Programs Measure Up? Calculating the ROI of PR Programs
There is a myth circulating among PR professionals that measurement is hard and expensive. The truth is that measurement can be both or neither. Meaning, in its elemental form, PR measurement is simply listening to those stakeholders that mean the most to an organization and adjusting accordingly. You can conduct very expensive and complicated measurement schemes, but an immediate source of measurement could be much more simple. Talk to your marketing, development or IT department and you may find many measurement resources that are closer read more...
Fair Use: The Perfect Gift and the Perfect Storm, Legally Speaking
I hate shopping for Christmas. You might ask, "What does this have to do with fair use law?" - patience grasshopper, I am getting there. So when I hear someone that I know say or write, "I would really love X, my ears tend to perk up." A friend of mine blogged that he liked a particular photo by Thomas Hawk of the sunset over San Francisco and pined that he would love to have it on a black T-shirt. How easy read more...
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