Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...
Starting the Conversation Workshop, Austin, Texas, November 6, 2007
I have been invited to speak at an intensive, daylong professional development seminar on November 6, 2007, tailored to assist corporate communication officers, non-profits, and agencies develop with their social media strategies. The keynote will be given by Shel Israel, co-author of the book Naked Conversations. Connie Reece, who heads up the Social Media Club in Austin will join us, as will Social Media Club read more...
How Does Your Social Media Campaign Measure Up?
Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic. I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...
Five Ways Social Networking is Changing PR
A few years ago, my clients thought I was out on the bleeding edge with my blog. They thought it was cool to be sure, but they also reasoned that it just wasn't for them. Too dangerous. Today all of my clients are interested in being involved in social media in some way or another, if just from the self-educational viewpoint. Most of my clients tend to be senior corporate communicators, so they, more than others, are becoming acutely aware of the need to have some fluency in this more intense two-way communication channel that I have read more...
Job Market Is Stagnant: How MARCOM Professionals Can Stand Out
I am also a contributor over at the MARCOM blog, which was started by Robert French at Auburn University to put professionals and student together to dialogue about marketing and communication topics. Today, I reported to the students that the University of Georgia's James M. Cox Jr. Center for International Mass Communication Training and Research's Annual read more...
- « Previous Page
- 1
- …
- 17
- 18
- 19
- 20
- 21
- …
- 24
- Next Page »