By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Inside Candidate Media Training – Fake Candidate Coached by Handlers
The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...
Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?
Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...
Starting the Conversation Workshop, Austin, Texas, November 6, 2007
I have been invited to speak at an intensive, daylong professional development seminar on November 6, 2007, tailored to assist corporate communication officers, non-profits, and agencies develop with their social media strategies. The keynote will be given by Shel Israel, co-author of the book Naked Conversations. Connie Reece, who heads up the Social Media Club in Austin will join us, as will Social Media Club read more...
How Does Your Social Media Campaign Measure Up?
Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic. I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...
- « Previous Page
- 1
- …
- 16
- 17
- 18
- 19
- 20
- …
- 23
- Next Page »