The Spring is the season of conferences, and over the past week, I have already attended conferences and given one teleconference for PRSA. I am fortunate that the Texas Public Relations Association 2007 Conference and the Innotech Conference were here in San Antonio, so I didn't have to travel. I am now preparing now to head out for SXSW in Austin to participate read more...
The Golden Rule of Media Relations
It's not about you. Did you expect a little more? It really is common sense. When you talk to a reporter, it is not about you, about your client or organization or even about the reporter. It is about your stakeholders, or your customer or whatever you like to call them. But, it is about people. Always ask yourself, "Why am I talking to this reporter?" If the answer is, "I would like them to write a story about my company." Again I would ask, "Why?" The real reason is because you want to read more...
Case Study: The Importance of a Reliable Web Presence During a Crisis
Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...
Polluting the Social Media Channels: An Opportunity for Public Relations
As social media become more mainstream, there is a real threat that the channels will become just as polluted as the ones from which most consumers are tiring. As reported in the New York Times Google took another step in that direction today with its Adsense for Video: Overlay video ad formats have been gaining favor with marketers, as an alternative to the more common and intrusive preroll ads...." YouTube read more...
Social Media Trends Revisited: What’s Hot and What’s Not for 2008
Way back in December of 2006, I made some predictions about social media trends. For whatever reason, that post continues to be one of my most visited. So, I thought I would revisit what I said and if I was even close. Plus, I will comment on what I think is next for 2008. Trend 1: The User-Generated Rise of Viral Video What happened: Video took off in directions that I never imagined, with even read more...
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