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Flacks, Hacks and Secondary Lies

June 24, 2008 by Kami Huyse

CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...

Filed Under: Industry Trends, Online Ethics Tagged With: Public Relations

Fair Use: Hey, That Isn’t Fair! Free Legal Guidance for Bloggers

June 18, 2008 by Kami Huyse

  One of the many issues that came up at Blog Potomac last Friday was that of fair use and copyright. Both from the point of view of the communication professional and also from the point of view of the creators of content. It couldn't have come at a better time as his very issue is being debated between bloggers and the Associated Press right now. There is a fantastic article in the New York Times written by Saul Hansell that lays out the APs concerns and also covers the bloggers reaction to those read more...

Filed Under: Social Networking Guidelines Tagged With: Legal

Creating an Ethical Roadmap: Exploring the Line Between Creativity and Duplicity

June 5, 2008 by Kami Huyse

  Over the past week, the PR profession has been called into question based on some dubious examples of obfuscation and spin.  While Scott McClellan's new book has caused most of the firestorm, there also was a ruling that appointees in the public affairs office of NASA knowingly distorted communication about climate change findings. It read more...

Filed Under: Online Ethics

Is PR Paid to Lie? The Two Paradigms of Public Relations

June 2, 2008 by Kami Huyse

The pundits and the PR community are all sharpening their pencils and will be read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Brainstorm: What Should Guide Online Ethics for the Community and the Corporation?

April 24, 2008 by Kami Huyse

  On June 13, I have been asked to lead a discussion at Blog Potomac in the D.C. area about ethics in an online world.  I wanted to start the discussion early and test some questions that I hope to put to the Blog Potomac crowd.  I started with this question on Twitter, a microblogging platform that allows people to quickly brainstorm with their first impressions:

  •  kamichat What are the ethics of an anything goes Internet world? How far is too far in your opinion?
I asked the read more...

Filed Under: Online Ethics, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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