It is always awesome to be included in a list. It is especially nice to meet smart and savvy people, and yes, it is even great for the ego. So that is why I considered it a real honor that Lee Odden included me as one of 25 Women That Rock Social Media on his very popular Online Marketing blog. But yesterday I was listening to NPR and State read more...
Don’t Feed The Trolls: Fostering Civil Online Dialogue and Exchange of Ideas
I have met some of the most generous and wonderful people online and have learned so much from them by mutually sharing ideas, successes and failures. People like Shel Israel, Katie Paine, Geoff Livingston, Shel Holtz, Beth Kanter, Todd Defren and many, many others (see my blogroll for an idea of more) have constructively moved the field of online communication forward and I have enjoyed read more...
Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers
Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
Beyond Personal Brand to Character
I think that we might be losing our way. Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865) Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation. read more...
How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway
Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...
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