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Lee Odden Could Get Me Shot! Social Media Rockstars Not Welcome Everywhere

January 21, 2010 by Kami Huyse Leave a Comment

  It is always awesome to be included in a list. It is especially nice to meet smart and savvy people, and yes, it is even great for the ego.   So that is why I considered it a real honor that Lee Odden included me as one of 25 Women That Rock Social Media on his very popular Online Marketing blog.   But yesterday I was listening to NPR and State read more...

Filed Under: Online Ethics, SocIal Media Tactics

Don’t Feed The Trolls: Fostering Civil Online Dialogue and Exchange of Ideas

January 8, 2010 by Kami Huyse Leave a Comment

I have met some of the most generous and wonderful people online and have learned so much from them by mutually sharing ideas, successes and failures.   People like Shel Israel, Katie Paine, Geoff Livingston, Shel Holtz, Beth Kanter, Todd Defren and many, many others (see my blogroll for an idea of more) have constructively moved the field of online communication forward and I have enjoyed read more...

Filed Under: Online Ethics

Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers

October 6, 2009 by Kami Huyse Leave a Comment

  Is blogging or tweeting out an opinion about a product or service advertising?   If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.
The FTC has released a new set of guidelines (read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics, Social Networking Guidelines Tagged With: Legal, Regulations

Beyond Personal Brand to Character

September 14, 2009 by Kami Huyse 3 Comments

I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

Filed Under: Industry Trends, Online Ethics, Zoetica Talks DNA

How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway

March 11, 2009 by Kami Huyse Leave a Comment

  Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...

Filed Under: How To, Online Ethics, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

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Top 100 Social Media Power Influencers in Houston 2013

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BusinessWire Congrats for Making the Top 100 Women on Twitter

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