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A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters

August 12, 2008 by Kami Huyse Leave a Comment

Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Ethical Marketing: Big Pharma will Pocket the Swag But Lunch is Still on Them

July 11, 2008 by Kami Huyse Leave a Comment

    I have always thought it interesting that pharmaceutical reps showed up at my doctor's office on an alarming basis with platters of food to go along with their drug samples. As a communications professional, I recognized that they were using these lunches to help doctors and their staff remember them, and hopefully their drug of choice. Funny that I never noticed the pens and the notepads, or at least they didn't seem to bother me all that much. But now it seems that in a bid to burnish their image, the Pharmaceutical Research and Manufacturers of America revamped its code of conduct to ban knickknacks with read more...

Filed Under: Online Ethics

Six Best Practices for the Fair Use of Video

July 7, 2008 by Kami Huyse Leave a Comment

A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...

Filed Under: Social Networking Guidelines Tagged With: Legal, Video

Flacks, Hacks and Secondary Lies

June 24, 2008 by Kami Huyse Leave a Comment

CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...

Filed Under: Industry Trends, Online Ethics Tagged With: Public Relations

Fair Use: Hey, That Isn’t Fair! Free Legal Guidance for Bloggers

June 18, 2008 by Kami Huyse Leave a Comment

  One of the many issues that came up at Blog Potomac last Friday was that of fair use and copyright. Both from the point of view of the communication professional and also from the point of view of the creators of content. It couldn't have come at a better time as his very issue is being debated between bloggers and the Associated Press right now. There is a fantastic article in the New York Times written by Saul Hansell that lays out the APs concerns and also covers the bloggers reaction to those read more...

Filed Under: Social Networking Guidelines Tagged With: Legal

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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