Why is it important for businesses to work with Influencers? Because the “best influencers are like your best friends.” Professional bloggers are experts in their field and they can really get the word out about a company providing their expertise so yours can shine. Traditional media doesn’t work the same as it did. Bloggers can impact business because they provide a deeper engagement with and influence over their audience. So how do you tap into this influence? Three experts representing different sides of the read more...
5.5 Ways To Build Relationships That Convert
Social media is a great way to build a community around your brand. But how do you do it? And even if you do, how does it convert into money for both you and your business? Our speaker this month, John Sparks has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with John, we heard how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same. This month, our speaker, John Sparks gives you tips he has used in his social media strategy to build read more...
Video is Taking Over, Are You Ready for the Revolution?
Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.” And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same read more...
Why You Need a Powerful, Engaged Twitter Account
The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...
Managing Global Crisis Communication Like A Pro
Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...
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