Zoetica Media

Five Lessons From Building an Online and Offline Community

by

Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.

  1. Don’t Be Afraid to Reach Out When I read more...

Easy Way to Subscribe to TopRank’s 25 Women Who Rock Social Media

by

  In social media, if you publish a list of any kind you are pretty much setting yourself up for criticism. “You forgot so-and-so,” “your list isn’t diverse (there aren’t enough women, children, people of color, etc.).”   However, if you publish a list, you also are likely to get a lot of attention, especially from the people on it, especially if it is seen as valuable.       For the second year, SEO blogger Lee read more...

Relationship Chaining: Building and Activating a Community

by

A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy.   I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook.   Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...

Acquisitions a Sign That Social Media is Maturing, Livingston and CRT/tanaka

by

  Social media is starting to mature. There is no better sign of this than when firms start to acquire talent. There is rumblings of this all around the social media and communications firms.   Connie Reece's company, Every Dot Connects, was recently acquired by New Media Lab in Austin.  On the heels of that announcement comes the news today that Livingston Communications, owned by Geoff Livingston, the author of the popular Buzz read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy