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Roadblock: Asking for Your Help in Houston

September 18, 2008 by Kami Huyse

  If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water.  Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...

Filed Under: Community Building, Nonprofit and Cause Marketing

Scaling Social Media Requires Community

September 4, 2008 by Kami Huyse

  The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...

Filed Under: Community Building, Zoetica Talks DNA Tagged With: social media

Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors

August 25, 2008 by Kami Huyse

  The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting.   I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...

Filed Under: Community Building Tagged With: Public Relations

Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones

August 13, 2008 by Kami Huyse

  Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a referendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if read more...

Filed Under: Best Ranked Posts, Community Building

SMART Women in Social Media Series: Maggie Fox, Social Media Group

August 7, 2008 by Kami Huyse

  Let me introduce you to Maggie Fox.  She is the CEO and founder of the Social Media Group and she is Canadian.  She is also the first person in my new SMART Women in Social Media series. "Why only women you ask?  There are so many smart men in social media." And you would be right.  If you look over at my blogroll you will find many of them enshrined there.  I love men and all that they contribute, but there are fewer female voices that make it to the topmost ranks of the new media community.  So, here is my attempt to share some of my favorites. Maggie Fox, CEO, Social Media Group read more...

Filed Under: Community Building, PowerWomen

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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