Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

The Virtual Office: People That Work From Home Don’t Wear Pajamas

January 28, 2008 by Kami Huyse

  At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation.  And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...

Filed Under: Community Building, SocIal Media Tactics Tagged With: Humor

Building Community: Much More than Doing Well by Doing Good

January 21, 2008 by Kami Huyse

  Community Relations is commonly considered as one of the practice areas for public relations.  However, it hasn't always been well defined, but many would agree that the general theme for community relations is "doing well by doing good." In fact, many companies have ditched their community relations efforts for more defined Corporate Social Responsibility efforts, or Cause read more...

Filed Under: Community Building

Naked PR: Truth Not Charm, Jennifer Cuts Through the “Crap”

January 18, 2008 by Kami Huyse

  I am not 100 percent sure when I first came across Jennifer Mattern's blog Naked PR, but I know that it immediately caught my attention. Let's just say that she says things in ways that I wouldn't.  She is very direct and you immediately know where you stand with her. Some recent titles on her blog:

  • Do You Really Know a Rat's Ass About PR?
  • The ‘Why Memes Show I’m read more...

Filed Under: Community Building

Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About “Fake” Press Conference

January 9, 2008 by Kami Huyse

I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...

Filed Under: Community Building, Crisis Communication, Industry Trends

The Best Overtones for November 2007 and an All-Star Shout Out for Our Second Birthday

December 11, 2007 by Kami Huyse


Here are the top 10 stories for Communication Overtones in November.  Some were oldies and some were brand new.  These were in addition to the "Top 10 Content of All Time," which I updated in the sidebar. 

  • Social Media Measurement: Let's Talk About the Bottom Line and the Dreaded ROI
  • Akon's Song a PR Move? Blame it on Me
  • read more...

Filed Under: Best Ranked Posts, Community Building

  • « Previous Page
  • 1
  • …
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • Next Page »

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

Recent Posts

  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division

Follow Us

LinkedIn

YouTube

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2026 - Zoetica Media · designed/developed by Petersen Media Group