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PR Measurement: Much More Than Just Popularity or Relative Influence

August 2, 2007 by Kami Huyse

  Flemming Madison, of Onalytica, has come out with a list of PR blogs by their "relative influence" around the terms "PR" and "Blog." Flemming posits that those that make the list are influential based on these words and the relative weight of those that link to them or propagate their ideas. It is an interesting concept and as Flemming points out in his first post on the subject citation analysis has long been used by the academic field read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Public Relations

PowerWomen and the Power 150: Women Make up Only 13 percent of Top Bloggers

July 23, 2007 by Kami Huyse

  Before the ToddAnd's Power 150, the marketing and public relations set used now defunct PubSub to gauge their rank. Last year, I was perusing that list and noted that there were very few women in the top ranks of public relations and marketing bloggers. At that time I found that only 12 percent of the top 50 PR bloggers were women. Recently, I wondered if that were still the case. It turns out that only 13 percent of the Power 150 Top Marketing Blogs are women. I only included blogs that read more...

Filed Under: Conferences and Events, PowerWomen Tagged With: marketing, Public Relations

What You Think: What’s Next on the Social Media Horizon?

July 3, 2007 by Kami Huyse

Last week, Shel Israel launched a research project for his client SAP, and asked people to answer a few questions about the current and future state of social media on a global level. So far he has interviewed me; Hugh McLeod, from the UK and US perspective; and Tom Raftery, an IT blogger that read more...

Filed Under: Community Building, Social Networks Tagged With: social media

Top 10 Content in June 2007

July 2, 2007 by Kami Huyse

Many of these are "Golden Oldies," but some were new to the blog this month.  I have also updated the Top 10 posts of all time in the right navigation bar.  Take a tour and feel free to leave comments, I keep up with them all and learn from them all the time.

  1. Six Principles of Public Relations: But First Develop a Spine (Golden Oldie)
  2. The 7 Habits of Highly Effective Blogs (Golden Oldie)
  3. read more...

Filed Under: Best Ranked Posts, Community Building

Technorati Brings Back Rankings

May 25, 2007 by Kami Huyse

Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...

Filed Under: Industry Trends, Measurement, Ranking Tagged With: Technorati

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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