Social media is almost an essential component of any event, large or small. But for an event the size of the Houston Livestock Show and Rodeo, it is critical. How can such a huge event with so many moving parts successfully build a strong online community that interacts year-round? Betsy Ellison, the Manager, Social Media Manager for the Houston Livestock Show and Rodeo has helped to do that and more with the various social media channels for this huge traditional Houston event, with over half a million collective followers. Betsy shared with us how she does it as the sole social media read more...
Measuring the Return on Investment of Social Media
Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources. While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. read more...
Getting the Most Out of Facebook
In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...
How Social Media Can Ruin Your Business Relationships
The Social Media Breakfast of Houston has entered into a partnership with Houston Media Source, a non-profit organization that provides public access cable television programming to Houston. I have had a soft spot for public access television since college when we used the Fairfax Virginia public access television station to learn our way around a television studio in my studies at George Mason University. We were read more...
How Unexciting Brands Can Rock Social Media
Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
- « Previous Page
- 1
- …
- 11
- 12
- 13
- 14
- 15
- …
- 19
- Next Page »