Zoetica Media

Working with Organizations and Companies That Care

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Zoetica serves nonprofits and socially conscious companies with top-tier, word-of-mouth communication services. Whether you are a mindful organization affecting social change or a company serving the consumer sector, our suite of online communication services works to create measurable and sustainable results. We do this by helping you build relationships and network with your community through the strategic use of online social media and communication tools. read more...

The Authenticity of Doing Good: How Sticky Campaigns are Born and Propagate

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Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts.   As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...

Fun Friday: Proof that PR Geeks Will Do Anything for a LIttle Attention

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It is certainly the case with @joePRguy.

Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!

JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.

What? No party planning?
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