Featured Archives - Page 23 of 94

Managing Global Crisis Communication Like A Pro

November 17, 2015 by Kristi Reddell

Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...

Six Tips to Rock Social Media for Live Events

September 23, 2015 by Kristi Reddell

Social media is almost an essential component of any event, large or small. But for an event the size of the Houston Livestock Show and Rodeo, it is critical. How can such a huge event with so many moving parts successfully build a strong online community that interacts year-round? Betsy Ellison, the Manager, Social Media Manager for the Houston Livestock Show and Rodeo has helped to do that and more with the various social media channels for this huge traditional Houston event, with over half a million collective followers. Betsy shared with us how she does it as the sole social media read more...

Social Media Measurement That Works

June 30, 2015 by Kami Huyse

In order to effectively use social media it is important to know how you will measure it’s success. Today is Social Media Day and the power of social media only lies in how likely it is to make someone act on the connections they make, the ideas they hear or the opportunities they see. It helps to have clear objectives so you know when your social media is working. It also helps to narrow down what to measure. In some ways, the digital environment gives us too much to measure. We have boiled it down to a framework that outlines the 5 read more...